Head of Digital | E-Commerce Director | Retail Digital Transformation Leader Driving Growth Through Digital Innovation, Customer-Centric Strategy, and Operational Excellence Senior digital and e-commerce executive with 20+ years of experience leading omni-channel strategies and technology-driven transformation in the retail sector. A proven leader in launching, scaling, and optimizing digital commerce ecosystems for multinational brands, with a strong track record of delivering revenue growth, customer engagement, and operational efficiency. E-Commerce Leadership Built and scaled end-to-end e-commerce operations from the ground up for fashion and wine retail businesses, managing full P&L accountability. Delivered consistent year-over-year growth while reengineering e-commerce journeys—from customer acquisition to fulfillment and after-sales—ensuring seamless, data-driven experiences across all touchpoints. Digital Strategy & Marketing Spearheaded high-impact digital marketing initiatives, including SEM/SEO campaigns, CRM programs, and social media strategies targeting global audiences. Successfully launched mobile apps to engage younger consumer segments and drive repeat purchases, with a focus on lifetime customer value and loyalty. Omnichannel Integration & Customer Experience Deep expertise in integrating online platforms with offline retail environments to create unified customer journeys. Skilled in deploying analytics and martech solutions to optimize campaign effectiveness and personalize the shopping experience across channels. Technology & IT Alignment Bridging the gap between marketing and IT with hands-on technical expertise in ERP, APIs, web development, and analytics. Certified IT administrator with the ability to translate business objectives into scalable digital solutions and drive cross-functional collaboration. Retail Supply Chain Enablement Experienced in managing logistics and warehouse partners to support dynamic B2B and B2C operations. Led supply chain enhancements to enable fast, flexible fulfillment capabilities in line with modern retail expectations.