Company Info for aswatsoncareers.com | IcebreakerMembers
With 12+ years of experience in digital marketing—specializing in financial services and high-growth sectors—I help brands scale profitably by merging data-driven strategies with creative execution. My expertise lies in turning complex challenges into measurable results, whether it’s boosting customer acquisition, optimizing ROI, or launching cutting-edge campaigns.
What I Do Best:
✅ Performance Marketing Mastery – Expert in paid media (Meta, Google Ads, DSPs), CLV optimization, and cross-channel attribution to maximize revenue.
✅ Omnichannel Storytelling – From social & influencer marketing to email automation and emerging tech (AI/Web3), I craft campaigns that engage and convert.
✅ Data-Backed Decision Making – Leverage analytics (GA4, Adobe) and A/B testing to refine strategies and drive double-digit growth.
✅ Leadership & Innovation – Build and mentor high-performing teams while staying ahead of trends (e.g., privacy-first marketing, predictive analytics).
Why It Matters:
In today’s fast-changing digital landscape, brands need more than just clicks—they need strategic vision paired with executional excellence. That’s where I thrive:
▪️Generated 40% lower CAC for a fintech startup by restructuring paid media funnels.
▪️Scaled organic traffic by 200%+ through SEO and content strategy overhauls.
▪️Launched effective and efficient influencer campaign that boosted brand visibility by 35%.
Let’s Connect If You’re Looking For:
🔹 A strategic marketing leader who understands both creativity and ROI.
🔹 Insights on performance marketing, customer acquisition, or digital innovation.
🔹 Collaboration on high-impact projects—whether you’re scaling a startup or optimizing an enterprise brand.
Beyond Work:
When I’m not analyzing campaign metrics, you’ll find me exploring AI tools, mentoring junior marketers, or diving into the latest martech trends. Let’s chat about growth, digital strategy, or the future of marketing! 
I am a talent and leadership development professional with experience in corporate learning, talent management, and leadership development across fintech, luxury retail, and professional services. With a background in management consulting and occupational psychology, I take a structured and evidence-based approach to maximising human potential.
As a registered Industrial-Organisational Psychologist (HKPS) and an accredited psychometric test user (BPS), I specialise in designing and supporting leadership learning programmes that drive real impact. I am passionate about creating positive workplace environments, fostering leadership growth, and implementing talent strategies that support business success.
Let’s connect if you’re interested in leadership development, talent management, or impactful learning experiences. 
Head of Digital | E-Commerce Director | Retail Digital Transformation Leader
Driving Growth Through Digital Innovation, Customer-Centric Strategy, and Operational Excellence
Senior digital and e-commerce executive with 20+ years of experience leading omni-channel strategies and technology-driven transformation in the retail sector. A proven leader in launching, scaling, and optimizing digital commerce ecosystems for multinational brands, with a strong track record of delivering revenue growth, customer engagement, and operational efficiency.
E-Commerce Leadership
Built and scaled end-to-end e-commerce operations from the ground up for fashion and wine retail businesses, managing full P&L accountability. Delivered consistent year-over-year growth while reengineering e-commerce journeys—from customer acquisition to fulfillment and after-sales—ensuring seamless, data-driven experiences across all touchpoints.
Digital Strategy & Marketing
Spearheaded high-impact digital marketing initiatives, including SEM/SEO campaigns, CRM programs, and social media strategies targeting global audiences. Successfully launched mobile apps to engage younger consumer segments and drive repeat purchases, with a focus on lifetime customer value and loyalty.
Omnichannel Integration & Customer Experience
Deep expertise in integrating online platforms with offline retail environments to create unified customer journeys. Skilled in deploying analytics and martech solutions to optimize campaign effectiveness and personalize the shopping experience across channels.
Technology & IT Alignment
Bridging the gap between marketing and IT with hands-on technical expertise in ERP, APIs, web development, and analytics. Certified IT administrator with the ability to translate business objectives into scalable digital solutions and drive cross-functional collaboration.
Retail Supply Chain Enablement
Experienced in managing logistics and warehouse partners to support dynamic B2B and B2C operations. Led supply chain enhancements to enable fast, flexible fulfillment capabilities in line with modern retail expectations. 
Hi, I'm Viola Hui! I'm a results-driven digital marketing professional with 6 years of experience in Digital marketing. I specialise in Go-to-market, SEO, Content and Social Media Management, and Event Marketing.
My passion for marketing, technology, and innovation has fueled my professional growth and has allowed me to help businesses and individuals achieve their goals.
As a content and social media specialist, I create engaging and thought-provoking content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
I also incorporate SEO best practices into my work to ensure that content is discoverable, relevant and drives traffic to my clients' websites.
I take pride in leading cross-functional teams to deliver impactful campaigns that align with my client's goals and objectives. My experience in event management has allowed me to work on various events from concept to execution, ensuring smooth event mechanics and overall client satisfaction.
If you're looking for a digital marketing manager to help build your brand's online presence, generate leads, and drive revenue, please connect with me! 
