Company Info for sony.com | IcebreakerMembers

Luc Schurgers is a distinguished creative entrepreneur and product creator, expertly navigating the realms of technology, movement, and design. His academic credentials were established at Amsterdam’s University of Applied Sciences and further honed with a Master of Science from The National Centre for Computer Animation (NCCA), specializing in real-time graphics since 2001. This foundation has underpinned his trailblazing contributions to the digital and creative sectors.
Schurgers' international acclaim began with viral marketing achievements for notable brands like Ray Ban, Levi’s, and Nissan, catapulting him into a successful career in the United States. He led innovative interactive campaigns with Minivegas and later established PetGorilla, which focused on turning creative ideas into reality, leveraging advanced technology.
His work has been celebrated extensively in the industry, earning awards such as the FWA for "Game Of Thrones #TakeTheThrone," a Bronze Lion for "PlayStation The Last Of Us," and numerous honors for his ADIDAS UCL project, including Gold at the IF Design Award. The project "CNN Ecosphere" particularly stands out, garnering a multitude of international awards and showcasing Schurgers' ability to engage and mesmerize audiences.
Luc Schurgers has recently embarked on a pioneering journey with Replikant, an AI-powered 3D virtual production platform that is transforming the landscape of animation and digital content creation. Replikant equips both novice and expert creators with the ability to produce high-quality animations, digital humans, and immersive environments, facilitated by advanced features like real-time animation, motion capture, and customizable avatars. This innovation simplifies complex production processes, allowing creators to concentrate on storytelling and artistic expression.
In his personal life, Schurgers balances his technological pursuits with playful and creative endeavors, including making his dog a social media sensation and engaging in cryptocurrency mining.
Through Replikant, Luc is redefining the parameters of digital content creation, providing accessible tools that enable creators to efficiently realize their visions. His career trajectory is a testament to a continuous commitment to merging visual storytelling with the latest technological advancements, positioning him as a leading figure in the creative industry.