Company Info for pccwteleservices.com | IcebreakerMembers
Andy is a dynamic senior executive with strategic mindset and global leadership experience in the Internet, Digital, eCommerce and Blockchain industry across Asia Pacific, with MNC experiences such as RR Donnelley Financials, Pacific Century CyberWorks, as well as Tech companies such as Huawei Technologies, Alibaba Group, Baidu International (iClick Interactive), Groupon Inc. and the world-leading cryptocurrency exchange, OKEx (now OKX). Andy possesses well-rounded skills in P&L management, sales & marketing, operations, and people management with solid track record in transforming businesses and delivering high performance and results.
Currently, the Co-Founder and CEO of OEX, a one-stop global platform where you can trade crypto, stock, FX and many more assets class including lending and borrowing. PredicXion, an Asian blockchain-based and AI-powered prediction market and AC Ventures, a venture capital that bridging institutional investment credibility to Blockchain and Cryptocurrencies.
Recently joined Prenetics (Nasdaq: PRE) as independent director, board of director overseeing its Bitcoin Treasury Strategy as well as its blockchain / crypto / AI related businesses.
Andy speaks fluent English, Cantonese and Mandarin and holds a bachelor degree of Information Technology.
Deeply passionate with the Internet & Blockchain! 
Head of Digital | E-Commerce Director | Retail Digital Transformation Leader
Driving Growth Through Digital Innovation, Customer-Centric Strategy, and Operational Excellence
Senior digital and e-commerce executive with 20+ years of experience leading omni-channel strategies and technology-driven transformation in the retail sector. A proven leader in launching, scaling, and optimizing digital commerce ecosystems for multinational brands, with a strong track record of delivering revenue growth, customer engagement, and operational efficiency.
E-Commerce Leadership
Built and scaled end-to-end e-commerce operations from the ground up for fashion and wine retail businesses, managing full P&L accountability. Delivered consistent year-over-year growth while reengineering e-commerce journeys—from customer acquisition to fulfillment and after-sales—ensuring seamless, data-driven experiences across all touchpoints.
Digital Strategy & Marketing
Spearheaded high-impact digital marketing initiatives, including SEM/SEO campaigns, CRM programs, and social media strategies targeting global audiences. Successfully launched mobile apps to engage younger consumer segments and drive repeat purchases, with a focus on lifetime customer value and loyalty.
Omnichannel Integration & Customer Experience
Deep expertise in integrating online platforms with offline retail environments to create unified customer journeys. Skilled in deploying analytics and martech solutions to optimize campaign effectiveness and personalize the shopping experience across channels.
Technology & IT Alignment
Bridging the gap between marketing and IT with hands-on technical expertise in ERP, APIs, web development, and analytics. Certified IT administrator with the ability to translate business objectives into scalable digital solutions and drive cross-functional collaboration.
Retail Supply Chain Enablement
Experienced in managing logistics and warehouse partners to support dynamic B2B and B2C operations. Led supply chain enhancements to enable fast, flexible fulfillment capabilities in line with modern retail expectations. 
As a security and quality-focused professional with over five years as a Quality Analyst and 13 years in operational support, I have a strong track record in digital advertising, account security, and incident response. My recent experience includes serving as a Senior Quality Specialist and SME Guru - Tier 3, where I led quality audits, escalations, training, and process improvement initiatives. I am adept at handling complex client engagements, ensuring compliance, and optimizing workflows to enhance service delivery. With a background in digital forensics and client trust, I’m passionate about driving operational excellence and maintaining high standards across dynamic environments. 
