A Senior Service Designer & "Fagansvarlig" for Service Design at Telenor, working with design thinking, design sprints and lean startup to drive innovation of digital products & services. I guide teams in analysing customer journeys and discovering user problems. We leverage these user insights to drive innovation of new and existing products & services. We then test and validate new ideas with customers, in order to reduce business risk and avoid unnecessary investment costs. I have a wealth of experience with Service Design including customer journey mapping, value proposition design, service blueprinting and prototype development. And with over 15 years international experience in Management Consulting, I have helped many companies with digital product & service design, digital transformation and business model innovation. This includes 5 x Internet Startups, Warner Bros, Sony, EMI Music, ITV and Vodafone. I have 11-12 years Telco experience including Telia & Telenor in Norway, and Vodafone in the UK.