CEO & Principal of the world’s most-experienced data monetization and marketing consulting practice & 3-Time Winner of the AdExchanger Best Consulting Firm. My experience comes from 31 years in media and marketing across 8 global media channels, while my goal continues to be contributing the most to revenue and profitability for companies that grow digital media and improve society. I have personally sold and/or managed teams that have delivered over $5B in digital ad revenue over the years. Specialties: Building/managing teams; closing revenue; business operations and corporate integration; programmatic and real-time bidding strategy, sales, operations, and buying; audience data monetization and strategy; ad tech vendor recommendations; digital video monetization and marketing; client services; programmatic creative, programmatic pr, media selling and buying; account management; online lead generation and direct response; business development; ad operations; business plan consulting; fundraising; networking; advertising, marketing, and branding; social entrepreneurship
prohaskaconsulting.com
mezzobit.com
rocketfuel.com
sesameworkshop.org
cnet.com
smartclip.tv
turner.com
New York, New York, United States
CEO & Principal
Prohaska Consulting
• www.linkedin.com/company/prohaska-consulting
Feb 2014 - Present
New York, NY
Advisory Board Member
Sustainable Media Center
• www.linkedin.com/company/sustainable-media-center
Apr 2024 - Present
Board of Directors
IRTS Foundation
• www.linkedin.com/company/the-irts-foundation
Jun 2017 - Present
New York
Founder
Charity Acceleration Network (CAN)
• www.linkedin.com/company/charity-acceleration-network-can
Jan 2024 - Present
New York City Metropolitan Area
Judge
ANA International ECHO Awards
• www.linkedin.com/company/echoawards
Jan 2022 - Jun 2024
New York, NY
Advisory Board Member
Mezzobit
• www.linkedin.com/company/mezzobit
Apr 2014 - Sep 2017
Greater New York City Area
CEO and Founder
GiftGang
Aug 2004 - Aug 2005
Online Director of Sales
Sesame Workshop
• www.linkedin.com/company/sesame-workshop
Sep 1997 - Nov 1999
Group Sales Manager, Public Relations, Stadium Operations
Jamestown Expos, Niagara Falls Rapids
Apr 1985 - Aug 1991
bbdo.com
irtsfoundation.org
nytco.com
aol.com