Company Info for prohaskaconsulting.com

Prohaska Consulting

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30 members

Contact info

Link

prohaskaconsulting.com

Members

Alex Levin

•

3rd+

Executive sales leader with extensive experience in AdTech, specializing in AI, Agentic, Identity, Audience, Clean Room, and Programmatic solutions. Proven track record of taking business units from concept to profitable growth and successful acquisition. Strong background in revenue generation, partnerships, and go-to-market strategy.

Craig Steger

•

3rd+

Twenty year veteran of the online advertising industry with extensive experience within display, mobile and social media advertising, operational process, system & workflow development, Salesforce.com administration, team management & development, system and product requirements gathering and documentation, ad-serving platforms and campaign management. Passionate impactful people manager and team leader that is highly driven, well organized, customer focused, excellent communicator and well connected with staff, co-workers and customers. Specialties: Online Advertising Operations, Online Ad Serving, Operations Process Development & Management, Salesforce.com, Designing Workflow Systems, Rich Media Expertise, Team Facilitation, Mobile Advertising, Campaign Delivery

Craig Aron

•

3rd+

AdTech Strategic Business and Corporate Development Exec | Strategy-first approach to building partnerships and profitable business growth.

Joe Portolese

•

3rd+

• Ad Ops professional with extensive experience executing campaigns and developing ad product strategies • Solid tactical media operations background including trafficking, ad server administration, product packaging, inventory management, pricing, campaign delivery/optimization and vendor management • Strong problem-solving and prioritization skills and a methodical, detail-oriented work ethic • Process documentation and execution specialist Ad Ops Software Experience: DFP, DFA, DC AdX, Krux, Lotame, Salesforce, Google Analytics, Omniture Ad Operations Tools: Charles, Fiddler, Firebug, Chrome Inspector, IE Developer Tools Software Proficiency: MS Excel, Word, PowerPoint, Adobe Photoshop Fundamental Knowledge of: HTML, XML, VAST, VPAID, CSS, JavaScript, SQL

Ethan Simblist

•

3rd+

AI & Data Strategy | Business Intelligence | Digital Transformation | Enterprise Data Solutions | Cloud & Automation

Kelly Herrick

•

3rd+

Founder of Searchlight, a digital recruitment firm specializing in media, advertising, healthcare, and emerging technology.

Paul Cimino

•

3rd+

Founder turned fractional CXO. Looking for advisor opportunities.

Paul McLenaghan

•

3rd+

I am a market and business development executive with a passion for driving market disruption. I'm a versatile leader who combines an ability to drive revenue and growth through interaction with external stakeholders with the ability to influence internal product innovation and develop go to market strategies for new products and solutions. As EVP of Market Development for RAIsonance, I lead identification and pursuit of new strategic market opportunities aligned with the company's mission and growth objectives. Prior to RAIsonance, I spent close to twenty years in the advertising technology industry. I was most recently with Prohaska Consulting, where I consulted to major ad tech platforms, publishers, and media companies on data strategy and new product strategy. Previously, I spent close to fifteen years at TARGUSinfo and Neustar, where I had a track record of success creating and driving new solutions and lines of business at the intersection of technology, data, and media I completed my MBA at the University of Maryland Robert H. Smith School of Business and have BA degrees in Economics and English from Villanova University. I am a dual citizen of Australia and the United States.

Zach Taylor

•

3rd+

Freelance Software Engineer

Ken Zachmann

•

3rd+

Driving the future of customer experience at the intersection of data, identity, AI, and loyalty. I create strategic solutions that deliver exceptional outcomes, maximize ROI, and fuel enterprise growth