Mezzobit (acquired by OpenX) | 285 followers on LinkedIn. Mezzobit increases the value of online visitors by giving digital publishers and marketers unprecedented control over third-party data collection and tracking. Our Audience Value Platform (AVP) acts like a data firewall, empowering digital enterprises to choose what's tracked and shared about visitors, stopping revenue-sapping data leakage. AVP's high ROI transcends verticals: publishers can safely use programmatic, marketers can stop competitors from using their own data to lure away customers, and regulated industries can reduce compliance risks while aggressively using digital marketing.