Rocket Fuel Inc, formerly [x+1] | 4,731 followers on LinkedIn. Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Marketing That Learns(TM) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail.