Experienced Media & Content Sales executive and serial networker...with a proven track record of delivering new business revenue results for major media companies and brand launches in the NYC & New England markets. Strategic approach includes building cross platform, 360 integrated solutions with proven results in delivering ROI for advertisers. Experience includes leadership roles at blue chip content media companies: Outside Interactive, Gannett/USA Today, Tennis.com, Rodale, MIT Tech Review and Tribune/Times Mirror. While Sports and Technology are two areas of particular strength, my experience spans multiple verticals and categories including Auto, B2B, CE/Tech, Entertainment, Financial/Banks, Health & Wellness, Retail, QSR, Timepieces and Travel. I pride myself on being a motivated seller/leader, consistently increasing business from existing brands as well as breaking new business categories. Capable of carrying a Senior list and territory calling on marketing clients and cross platform agency leads. BUSINESS DEVELOPMENT: Continually execute a strategic analysis of historical, competitive and existing accounts to determine go to market sales efforts. Initiate proactive consultative team sales approach to match owned media content and targeting assets with clients' core objectives. Experience utilizing Data Personas and Segmentation analytics to target Fortune 500 marketers' core customer base and prospects. INTEGRATED SALES: Client facing sales with agency support over past 20 years...creating organic growth by integrating packages across multimedia platforms: TV/Video, Digital, Custom Content, Podcasts, Social, Email/Newsletters and Experiential. LEADERSHIP: A history of mentoring and managing ad sales staffs, consistently breaking new accounts and achieving or exceeded revenue goals. Limited turnover on sales teams. Organized internal collaborator with marketing and creative teams developing solutions for core clients. STRATEGY: Deep experience in marketing new properties and expanding brand reach through creative campaigns and innovative cross-platform strategies, including developing experiential sponsorships and key partnerships for Fortune 500 clients.