
Experienced Media & Content Sales executive and serial networker...with a proven track record of delivering new business revenue results for major media companies and brand launches in the NYC & New England markets. Strategic approach includes building cross platform, 360 integrated solutions with proven results in delivering ROI for advertisers. Experience includes leadership roles at blue chip content media companies: Outside Interactive, Gannett/USA Today, Tennis.com, Rodale, MIT Tech Review and Tribune/Times Mirror. While Sports and Technology are two areas of particular strength, my experience spans multiple verticals and categories including Auto, B2B, CE/Tech, Entertainment, Financial/Banks, Health & Wellness, Retail, QSR, Timepieces and Travel. I pride myself on being a motivated seller/leader, consistently increasing business from existing brands as well as breaking new business categories. Capable of carrying a Senior list and territory calling on marketing clients and cross platform agency leads. BUSINESS DEVELOPMENT: Continually execute a strategic analysis of historical, competitive and existing accounts to determine go to market sales efforts. Initiate proactive consultative team sales approach to match owned media content and targeting assets with clients' core objectives. Experience utilizing Data Personas and Segmentation analytics to target Fortune 500 marketers' core customer base and prospects. INTEGRATED SALES: Client facing sales with agency support over past 20 years...creating organic growth by integrating packages across multimedia platforms: TV/Video, Digital, Custom Content, Podcasts, Social, Email/Newsletters and Experiential. LEADERSHIP: A history of mentoring and managing ad sales staffs, consistently breaking new accounts and achieving or exceeded revenue goals. Limited turnover on sales teams. Organized internal collaborator with marketing and creative teams developing solutions for core clients. STRATEGY: Deep experience in marketing new properties and expanding brand reach through creative campaigns and innovative cross-platform strategies, including developing experiential sponsorships and key partnerships for Fortune 500 clients.
allgeardigital.com
outsideonline.com
technologyreview.com
gannett.com
aimmedia.com
condenast.com
rodaleinc.com
New York City Metropolitan Area
Senior Digital Sales Executive
AllGear Digital
• www.linkedin.com/company/allgear-digital
Sep 2024 - Present
Stamford, CT
Business Development Executive
AllGear Digital
• www.linkedin.com/company/allgear-digital
May 2023 - Sep 2024
Stamford, CT
Sales Executive
Outside
• www.linkedin.com/company/outside-interactive-inc
Dec 2020 - Jan 2023
NY, NY
Contractor Publishing Sales
Active Interest Media
• www.linkedin.com/company/active-interest-media
Jan 2019 - Dec 2020
Stamford, Connecticut, United States
Director, Integrated Brand Partnerships
MIT Technology Review
• www.linkedin.com/company/mit-technology-review
Jan 2017 - Dec 2018
Stamford, CT
Director, New England USA TODAY Network
Gannett
• www.linkedin.com/company/gannett
Sep 2014 - Dec 2016
Boston, Mass
Publisher
Tennis Media Company (Tennis.com)
Aug 2010 - Jun 2012
NY, NY
Eastern Advertising Director
MIT's Technology Review and technologyreview.com
Jan 1999 - Dec 2004
NY, NY
Publisher
Miller Sports Group, Mountain Sports & Living
Jan 1998 - Dec 1999
NY, NY
National Advertising Director
GolfWeb.com and CBS sportsline.com
Jan 1997 - Dec 1998
New Canaan, CT
wikipedia.org