Outside Magazine | Icebreaker

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Outside Magazine | Icebreaker

Outside Magazine

Outside Magazine

Outside covers travel, sports, gear, and fitness, as well as the personalities, the environment, and the style and culture of the outdoors.

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outsideonline.com

Members

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Michael Rogers is an author, futurist and interactive media pioneer. He helps businesses and organizations worldwide think about the future, and in recent years has worked with companies ranging from FedEx, Boeing, Microsoft and NBC Universal to Prudential, Dow Corning, American Express and Pfizer. His most recent novel, Email from the Future: Notes from 2084, was published on Earth Day, 2022. Rogers began his career as a writer for Rolling Stone, where he also co-founded Outside magazine. He joined Newsweek to create the magazine's Technology section, covering topics ranging from Chernobyl and genetic engineering to the rise of the Internet, earning numerous journalism awards. For ten years he was vice president of The Washington Post Company's new media division, helping guide the newspaper and Newsweek into the new century, as well as serving as editor and general manager of Newsweek.com, where he earned journalism awards for online coverage of September 11. He then spent two years as Futurist-in-Residence for The New York Times Company. In 1993 he produced the world's first CD-ROM newsmagazine, going on to develop areas on Prodigy, America Online and then a series of Internet sites. In 1999 he received a patent for the bimodal spine, a multimedia storytelling technique, and is listed in Who’s Who in Science and Engineering. In 2008 he was inducted into the magazine industry's Digital Hall of Fame and in 2009 he received the World Technology Network award for lifetime achievement in media. Rogers is a frequent guest on radio and television and regularly addresses audiences worldwide. He was founding chairperson of the European Technology Roundtable, an annual CEO gathering, along with the newer Asian Technology Roundtable. Rogers studied physics and creative writing at Stanford University with additional training at Stanford Business School’s Executive Program. He is also a best-selling novelist whose fiction explores the human impact of technology. His six books have been published worldwide, optioned for film and television, and chosen by the Book of the Month Club. Specialties: Keynotes to set conference tone and agenda; moderation of panels; facilitating executive off-sites; strategic white papers; new media, advertising, marketing and communications consulting.

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With 15+ years of experience in marketing, I am an expert in creating and delivering compelling campaigns for online audiences. I enjoy leading cross-functional teams and have a passion for growing customer retention and loyalty. My core competencies and interests include email marketing, customer lifecycle strategy, CRM integration, and marketing operations. I have experience working in several CRM and ESP tools including Hubspot, Mailchimp, Sailthru, and Braze. I have successfully managed projects and initiatives that have increased traffic, conversion, retention, and revenue. I build compelling reports and dashboards to tell the story of each campaign's success using Hubspot, Amplitude, Tableau, Google Analytics, Excel, and more.

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Supervisor, Production & Business Operations

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Robin Thurston is the CEO and Founder of Outside Interactive Inc. Outside’s diverse, premier active lifestyle brands and products share a singular mission: inspire people to do the sports and activities they love. Outside is the place all types of active lifestyle participants call home. Outside partners with our communities at every stage of their journey by creating the world’s most personalized experience. Content, Experiences, Utilities, Community, and Commerce that improves knowledge, training, nutrition, events, and motivation by understanding our customer better than any other platform in the world. Our 38 brands are the active lifestyle industry’s most trusted sources for event news, training tips, nutritional plans, event experiences, travel, and trusted gear recommendations. Our brand leaders thrive on educating readers and sharing authentic stories to help inspire them each and every day. We are the world’s leader in the active lifestyle category across Content, Experiences, Utilities, Community, and Commerce but we are just getting started. Before joining Outside (previously Pocket Outdoor Media), he ran a consumer genetics company called Helix in Silicon Valley before returning to his home state of Colorado. Prior to Helix, Robin co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. Following the acquisition of MapMyFitness by Under Armour, he joined the innovative sports apparel organization and served as Chief Digital Officer, where he led the overall strategic direction of the company’s Connected Fitness and eCommerce business. Robin spent the first ten years of his career building a mutual fund classification and ratings platform at Lipper (a Thomson Reuters Company), as well as a risk and compensation platform at both American Century Investments and Wellington Management. He graduated with a MS in Finance from University of Colorado at Denver and lives with his wife and three children in Boulder, Co. He is a lifelong cyclist who started riding and racing in the early 1980’s. Specialties: Leadership, Entrepreneurship, Product Management and Development, Interactive Marketing, Financial Modeling, and Statistical Analysis.

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Customer Success & Support Professional | SaaS Client Experience, Advocacy & Retention | Driving Value in Healthcare Technology

Quentin Ribierre

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Software Engineer @ Meta

Samantha Winkelman

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Product, Strategy, Growth, Business Development

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I bring brand partnerships to life through smart, creative, and high-impact experiences. With a background in event operations and a focus on post-sale strategy, I specialize in activating sponsorships, delivering top-tier client service, and making sure every touchpoint reflects the brand’s goals. I’m all about turning big ideas into real-world moments that connect. Whether it’s a national film tour, a major festival, or a one-off activation, I work closely with partners and internal teams to make sure everything runs smoothly and leaves a lasting impression. At the core, I care about doing great work with great people. I stay organized, flexible, and focused on creating meaningful experiences that stick.