Company Info for rodaleinc.com | IcebreakerMembers
Entrepreneurial marketing professional, including start-up experience, with General Manager mindset.
Proven track record of developing and executing multi-channel, integrated, winning marketing campaigns designed to establish market presence and increase revenue and profit.
Superior performer with a clear sense of purpose and urgency who moves easily from vision and strategy to implementation and optimization.
Excellent execution and analytical skills, able to report to all levels of management.
Driven, results-oriented leader committed to building high performing teams.
Specialties: Search Engine Marketing,
PPC Marketing, Social Media, Product Marketing,
Direct response marketing strategy and program creation,
Online marketing and payment industry,
Customer acquisition and retention,
Leveraging and managing 3rd party call center operations for marketing,
P&L management,
Leadership, Lead generation, Hitting the numbers 
Digital media & marketing pioneer; leader of electronic publishing ventures, networks and startups since 1990. General manager, marketer, seller of ad tech, digital advertising, audience targeting, data solutions.
Create online success with strategic product and business development, data-driven revenue and performance programs. Early & ongoing market experience with ad ops, ad exchanges (Right Media-Yahoo), predictive targeting (acerno-Akamai), audience segmentation & behavioral targeting (Tacoda-AOL); programmatic, DMP, trading desks, audience data management & sales (Ziff Davis), custom publishing; global market development.
Publisher, marketer, ad director, editor of sites, magazines, books, electronic, custom publications (McGraw-Hill, Rodale, Phillips, Metrocorp)
Find me at the intersection of Code, Commerce and Content. 
One constant in the marketing industry is change. Technology continues to progress and advance, and clinging to traditional methods of marketing your business can be exhausting (Mentally and financially). Today, more than ever, we must stay engaged with new marketing technologies that can help drive ROI and get your message out there - effectively.
To ensure our partnerships with media and agency partners operate smoothly, with trust at the core, every day requires the synchronicity of a world-class orchestra that never stops performing.
That’s where I come in. I am the conductor at Google who keeps every team member tuned, coordinated, and inspired to create an impact. I look at every facet of agency engagement from education through annual term negotiations. I aim to grow with my partners while living an active lifestyle.
#clientservices
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While I most certainly appreciate your request to connect on Linkedin, I only accept requests from individuals I know personally. This way, I am able to add value to my network of connections if they ask me for an introduction. If we don't know each other personally, please include a note within your request. 
