Active Interest Media

Comprised of five divisions — Collectibles, Home Arts, Home Building, Marine, and Writer’s Digest — Active Interest Media (AIM) produces leading consumer and trade events, websites, magazines and films/TV shows.

4 members

Contact info

Link

aimmedia.com

Members

Adam Smith, MBA, CPA, ACC

•

3rd+

Adam is a natural leader with 25+ years of finance and accounting experience with both start-ups and large companies, including IBM, KPMG and Credit Suisse. Adam is a CFO to small and growing businesses. He is passionate in supporting purpose-driven leaders who value their employees and have a deep knowing that what they do is making a positive impact in our world. During his CFO tenure, he has lead in executive advisory roles, establishing efficient closing practices, raising capital, formulating powerful pricing strategies, and creating budgets and KPIs that help his clients make informed and wise decisions. Adam has also taught finance and entrepreneurship at the university level for several years, making him an ideal mentor and coach to entrepreneurs. He is easily approachable and loves to get into the details with his clients. Three words that best describe Adam are Genuine, Passionate and Creative.

Linsey Dodaro

•

3rd+

Graphic Designer | Multi-Media Artist & Sometimes Writer

Mason B. Wells

•

3rd+

Experienced Media & Content Sales executive and serial networker...with a proven track record of delivering new business revenue results for major media companies and brand launches in the NYC & New England markets. Strategic approach includes building cross platform, 360 integrated solutions with proven results in delivering ROI for advertisers. Experience includes leadership roles at blue chip content media companies: Outside Interactive, Gannett/USA Today, Tennis.com, Rodale, MIT Tech Review and Tribune/Times Mirror. While Sports and Technology are two areas of particular strength, my experience spans multiple verticals and categories including Auto, B2B, CE/Tech, Entertainment, Financial/Banks, Health & Wellness, Retail, QSR, Timepieces and Travel. I pride myself on being a motivated seller/leader, consistently increasing business from existing brands as well as breaking new business categories. Capable of carrying a Senior list and territory calling on marketing clients and cross platform agency leads. BUSINESS DEVELOPMENT: Continually execute a strategic analysis of historical, competitive and existing accounts to determine go to market sales efforts. Initiate proactive consultative team sales approach to match owned media content and targeting assets with clients' core objectives. Experience utilizing Data Personas and Segmentation analytics to target Fortune 500 marketers' core customer base and prospects. INTEGRATED SALES: Client facing sales with agency support over past 20 years...creating organic growth by integrating packages across multimedia platforms: TV/Video, Digital, Custom Content, Podcasts, Social, Email/Newsletters and Experiential. LEADERSHIP: A history of mentoring and managing ad sales staffs, consistently breaking new accounts and achieving or exceeded revenue goals. Limited turnover on sales teams. Organized internal collaborator with marketing and creative teams developing solutions for core clients. STRATEGY: Deep experience in marketing new properties and expanding brand reach through creative campaigns and innovative cross-platform strategies, including developing experiential sponsorships and key partnerships for Fortune 500 clients.

Stephen Pompeo

•

3rd+

Experienced finance leader with expertise in FP&A, strategic planning, operations and change management, private equity closed acquisitions and dispositions, and treasury management.