As a B2B product marketing lead, I excel in crafting go-to-market strategies that drive awareness, pipeline, bookings, and product adoption. My expertise lies in launching and scaling SaaS solutions, synthesizing market, customer, and competitor insights, and developing differentiated product positioning and messaging for a wide range of audiences including IT, Developers, DevOps, and Marketers. Areas of Expertise: Go-to-market strategy • Product launches • Positioning and messaging • Sales enablement • Market and customer research • Competitive intelligence • Collateral • Multichannel campaigns • Customer advocacy • Analyst relations • Copywriting and editing • Reporting and analysis Recent Career Highlights: ➢ Led a team of 3 at Covetrus, driving go-to-market strategy, product messaging, and integrated campaigns, helping to expand the install base for its flagship SaaS solution by 55% in 16 months. ➢ Supervised a team of 4 at Apica Systems, launching a new website, producing 3 white papers, bringing two major releases to market, organizing a 75+ person user conference to cultivate sales opportunities, and more, all in 6 months. ➢ Coached a team of 4 at eZ Systems, leading product and content marketing, editing 70+ blog posts, eBooks, and case studies to drive a 36% boost in SQLs in 18 months, and managing analyst relations, securing placement in Gartner Magic Quadrant for Web CMS as a niche player. On a personal note, I enjoy playing bass guitar, bike riding, and hitting the tennis courts in my spare time.