Over the past 15+ years, I have leveraged a diverse skill set spanning digital/web/email/content marketing, SEO and SEM consulting, and user/market research to develop and implement innovative integrated marketing campaigns and consumer-centric solutions that generate consistent growth in marketing ROI, enhance overall brand awareness, and boost customer satisfaction/retention in highly competitive markets. Key Career Impressions: ★ Led the planning and execution of global digital events/programs at Google, resulting in 37K registrants and an attendance rate of 34% as well as 35% open rates, 31% CTOR (4.5x lift), and 31% CTRR (2x lift) from optimizing event-related email campaigns. ★ Turned around a declining webinar program at Splunk by driving analytics-driven content and promotions strategies, resulting in 40% lift in new webinar leads, 12% growth in attendance, 33% lift in non-customer account registration, and 18% lift in CTR. ★ Created and implemented automated email marketing/lead generation campaigns and performed optimization testing for the Splunk Light product, resulting in: -$53K in new opportunities and $48.7K in new bookings for Splunk Light, with 28.6K unique leads and 21K trial downloads. -$2.8M in new opportunities and $449K in new bookings for non-Splunk Light products from Splunk Light leads. -75% lift in unique CTR, 53% lift in CTOR, and 22% reduction in unsubscribes to achieve a 0.93% unsubscribe rate. ★ Spearheaded the implementation of A/B/n and multivariate testing plans and related reporting to drive web optimization at Autodesk, resulting in 600% CTR, 20% growth in conversion rates, 60% reduction in bounce rates, and 2 WhichTestWon awards. ★ Drove an integrated marketing plan to grow traffic/conversions for Autodesk’s flagship AutoCAD and LT products, resulting in 138% growth in referrals for AutoCAD and 178% for LT as well as 34% growth in free trial downloads for AutoCAD and 30% for LT. ★ Crafted an improved content strategy, usability design, and metrics for Autodesk’s Inventor Product Center, resulting in a 46% lift in free trial downloads, 37% improvement in search SOV, 22% reduction in bounce rates, and a 6% lift in CSAT scores. ★ Co-hosted one of the first-ever digital marketing podcasts (eMarketing Talk Show) for 2 years, with guest speakers that included industry leaders such as Matt Cutts, Rand Fishkin, and others.