Travel Guides & Inspiration | Lonely Planet | Icebreaker

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Travel Guides & Inspiration | Lonely Planet | Icebreaker

Travel Guides & Inspiration | Lonely Planet

Travel Guides & Inspiration | Lonely Planet

Love travel? Discover, plan and book your perfect trip with expert advice, travel guides, destination information and inspiration from Lonely Planet.

24 members

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lonelyplanet.com

Members

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GM, Product Marketing at Microsoft

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I have a sales background specializing in building large scale strategic global partnerships.

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For me, it starts and ends with people. In a nutshell: people, doer, creative, grit, persistent, optimist, positive, people. Specialties: Entrepreneurship, Product Partnerships, Commercial Partnerships, Startups, New Business Development, Partner Management, Online Advertising, Content Licensing, Digital Creative Solutions, Sponsorship, Partnership Marketing, Brand Advertising and Integrated Cross-Platform Solutions (Print, Online, Digital, Mobile).

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As the Chief Information Security Officer (CISO) at Ava Labs, I am responsible for pragmatic security risk management of a multi-billion dollar cryptocurrency company, where cybersecurity risk exceeds security compliance risk by several orders of magnitude. I have more than 20 years of experience as a security leader, engineer, developer, sysadmin, and entrepreneur, with a Master of Cybersecurity from U.C. Berkeley, plus a gamut of certifications, including a CISSP, CISM and AWS Security. My mission is to drive a company-wide transformation from a security-weak immature startup to a security-mature enterprise, with a multi-year vision and a multi-million dollar budget. I work with the CEO and Board of Directors to determine their acceptable level of cybersecurity risk and the resources required to achieve it. I identify and prioritize security threats, and target scarce resources of time and money to mitigate them. I also leverage my domain expertise in cryptocurrency, information technology, and risk assessment to advise management of both near-, medium-, and long-term strategic threats to the business and prepare detailed response plans. Certifications: https://www.credly.com/users/j-m-porup/badges

Brooke Schumacher

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Over the past 15+ years, I have leveraged a diverse skill set spanning digital/web/email/content marketing, SEO and SEM consulting, and user/market research to develop and implement innovative integrated marketing campaigns and consumer-centric solutions that generate consistent growth in marketing ROI, enhance overall brand awareness, and boost customer satisfaction/retention in highly competitive markets. Key Career Impressions: ★ Led the planning and execution of global digital events/programs at Google, resulting in 37K registrants and an attendance rate of 34% as well as 35% open rates, 31% CTOR (4.5x lift), and 31% CTRR (2x lift) from optimizing event-related email campaigns. ★ Turned around a declining webinar program at Splunk by driving analytics-driven content and promotions strategies, resulting in 40% lift in new webinar leads, 12% growth in attendance, 33% lift in non-customer account registration, and 18% lift in CTR. ★ Created and implemented automated email marketing/lead generation campaigns and performed optimization testing for the Splunk Light product, resulting in: -$53K in new opportunities and $48.7K in new bookings for Splunk Light, with 28.6K unique leads and 21K trial downloads. -$2.8M in new opportunities and $449K in new bookings for non-Splunk Light products from Splunk Light leads. -75% lift in unique CTR, 53% lift in CTOR, and 22% reduction in unsubscribes to achieve a 0.93% unsubscribe rate. ★ Spearheaded the implementation of A/B/n and multivariate testing plans and related reporting to drive web optimization at Autodesk, resulting in 600% CTR, 20% growth in conversion rates, 60% reduction in bounce rates, and 2 WhichTestWon awards. ★ Drove an integrated marketing plan to grow traffic/conversions for Autodesk’s flagship AutoCAD and LT products, resulting in 138% growth in referrals for AutoCAD and 178% for LT as well as 34% growth in free trial downloads for AutoCAD and 30% for LT. ★ Crafted an improved content strategy, usability design, and metrics for Autodesk’s Inventor Product Center, resulting in a 46% lift in free trial downloads, 37% improvement in search SOV, 22% reduction in bounce rates, and a 6% lift in CSAT scores. ★ Co-hosted one of the first-ever digital marketing podcasts (eMarketing Talk Show) for 2 years, with guest speakers that included industry leaders such as Matt Cutts, Rand Fishkin, and others.

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CEO MetaMinds Group | Zilliqa Group CEO Office Member | Futurist | Focused on the Metaverse, SpatialWeb & Creator Economy || Rolling Stone's Women Leaders Shaping Web3 | TechRound's Top 25 Future Players of the Metaverse

Melissa Killian

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Dynamic, creative and performance-driven professional with 15+ years of experience in digital marketing, brand strategy and client services. Adept in crafting consumer-centric partnerships shaped by insights, objectives and creative positioning. Skilled in the production, execution and client management of Fashion, Beauty and Lifestyle campaigns across multiple mediums. Experienced manager and team leader. Thrive in a fast-paced environment.

Jonathan Creamer

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Principal Software Engineer at Microsoft

Lucinda Newcomb

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Senior product executive and digital strategy advisor with deep experience scaling customer-centric experiences, transforming product organizations, and unlocking growth for iconic consumer brands. I’ve served as Chief Product Officer at WeightWatchers and held executive roles at Sephora, Walmart, and other category leaders, guiding teams through complex challenges and moments of reinvention. Through Grove Point Consulting, I now work with high-growth and established brands to clarify digital vision, design actionable roadmaps, and evolve product operating models. My recent focus includes integrating AI into core digital strategies, advancing personalization and CRM capabilities, and helping executive teams align around bold yet executable plans. Whether leading in-house or advising as a strategic partner, I bring a pragmatic, outcome-oriented approach to product leadership, anchored in collaboration, customer insight, and clear prioritization.

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As a Mexico-based travel writer with over 13 years of experience, I have written and co-authored the following books: - Experience Mexico Guidebook, Lonely Planet - Singapore Bluespine Guidebook, Lonely Planet - Mexico Bluespine Guidebook, Lonely Planet - Amsterdam: Like a Local, DK Eyewitness - Explorers, DK Books - The Adventure Traveler’s Handbook - V!VA Travel Guides: Guatemala I am also the co-founder and managing editor of award-winning travel blog, WildJunket.com. As a high-profile freelance travel writer, my work has appeared in over 30+ publications. Regular contributions to these publications: - BBC Travel - CNN Travel - Rough Guides - Lonely Planet - Women Adventure Magazine - Luxury Travel Magazine - LGBT Magazine Exhale - Wend - Matador Network - International Lifestyle - TNT Magazine - Travel + Leisure Southeast Asia - Singapore's daily newspaper TODAY - Channel News Asia - CNN Go - Jetstar In-flight magazine - Food&Travel - International Business Times Specialties: adventure travel, budget travel, guidebook writing, magazine production and content management, editing, SEO, English-Spanish translation, English-Mandarin translation, web writing, social media