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Company Info for aplus.net | Icebreaker

Web Hosting & Domain Name Registration Services | Aplus.net

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Deliciously seasoned and cooked to perfection leader in Small Business, Mid-Market and Enterprise SaaS Sales, Sales Dev and RevOps who uses a mix of analytical thinking, operational excellence, and creativity when solving business problems. A team coach who always strives to build a tight-knit team culture founded on trust and mutual respect. A leader who strongly believes in long-term motivation and increased productivity that is achieved repeatedly with empowerment, immediate feedback, and continuous improvement. Not afraid of spending time in the trenches when it comes to building sales and sales dev teams from the ground up, managing their performance, and scaling team size and ARR depending on the business need. Expert in strategizing, sales experimentation, building sales processes and playbooks, team management, and scaling revenue in the realms of B2B SaaS Sales, Sales Dev, Revenue Ops, GTM, Customer Success, Outbound pipeline development; Fine balance between early-stage & late-stage startup experience and business degree from a top-tier MBA program.

Brooke Schumacher

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Over the past 15+ years, I have leveraged a diverse skill set spanning digital/web/email/content marketing, SEO and SEM consulting, and user/market research to develop and implement innovative integrated marketing campaigns and consumer-centric solutions that generate consistent growth in marketing ROI, enhance overall brand awareness, and boost customer satisfaction/retention in highly competitive markets. Key Career Impressions: ★ Led the planning and execution of global digital events/programs at Google, resulting in 37K registrants and an attendance rate of 34% as well as 35% open rates, 31% CTOR (4.5x lift), and 31% CTRR (2x lift) from optimizing event-related email campaigns. ★ Turned around a declining webinar program at Splunk by driving analytics-driven content and promotions strategies, resulting in 40% lift in new webinar leads, 12% growth in attendance, 33% lift in non-customer account registration, and 18% lift in CTR. ★ Created and implemented automated email marketing/lead generation campaigns and performed optimization testing for the Splunk Light product, resulting in: -$53K in new opportunities and $48.7K in new bookings for Splunk Light, with 28.6K unique leads and 21K trial downloads. -$2.8M in new opportunities and $449K in new bookings for non-Splunk Light products from Splunk Light leads. -75% lift in unique CTR, 53% lift in CTOR, and 22% reduction in unsubscribes to achieve a 0.93% unsubscribe rate. ★ Spearheaded the implementation of A/B/n and multivariate testing plans and related reporting to drive web optimization at Autodesk, resulting in 600% CTR, 20% growth in conversion rates, 60% reduction in bounce rates, and 2 WhichTestWon awards. ★ Drove an integrated marketing plan to grow traffic/conversions for Autodesk’s flagship AutoCAD and LT products, resulting in 138% growth in referrals for AutoCAD and 178% for LT as well as 34% growth in free trial downloads for AutoCAD and 30% for LT. ★ Crafted an improved content strategy, usability design, and metrics for Autodesk’s Inventor Product Center, resulting in a 46% lift in free trial downloads, 37% improvement in search SOV, 22% reduction in bounce rates, and a 6% lift in CSAT scores. ★ Co-hosted one of the first-ever digital marketing podcasts (eMarketing Talk Show) for 2 years, with guest speakers that included industry leaders such as Matt Cutts, Rand Fishkin, and others.

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Leading and Experimenting with IT, Service and Operations Transformation. Enabling Client Decisioning, Risk Management, Customer Confidence and Sustained Business Growth. All that through IT Innovation and Teamwork.

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Seasoned B2B SaaS leader and technologist. Led a wide variety of initiatives within growth and marketing. Strong technical acumen. UX roots.