
EXECUTIVE SUMMARY A crisp, clear thinker who brings essential clarity to complicated marketing challenges. Liz is a highly accomplished marketing leader with over 25 years of experience driving transformative growth for Fortune 500 companies. Recognized as an Automotive News 100 Leading Women, she excels at translating complex marketing challenges into actionable strategies that deliver exceptional results for brands as they transition to the carbon-free economy. PROFESSIONAL VALUE OFFERED PROVEN 360 MARKETER — experience in setting vision for brand/creative strategy, customer journey mapping, experience planning, content/publishing, influencer marketing, A-list celebrity contract management, branded entertainment, CRM, loyalty marketing, digital services, AR, mobile, social, retail and MarTech (unified data environments) INSIGHT DRIVEN — translates data into future-proof strategies PASSIONATE, INNOVATION LEADER — builds and directs high performing, cross-functional teams SENIOR EXECUTIVE — reports/consults directly to C-Suite, Board and Executive Leadership ENTREPRENEURIAL —disciplined orientation to manage complex and evolving business challenges HIGHLY NETWORKED AND RECOGNIZED — 100 Leading Women in Automotive (Automotive News) ADDITIONAL OFFERINGS: High integrity, energy & transparency Seasoned industry speaker Community leader, board member, corporate philanthropy
bfbadvisory.com
gm.com
bbdo.com
leoburnett.com
innoceanusa.com
doner.com
federatedmedia.net
Detroit, Michigan, United States
CEO, Marketing Consultant and Strategic Advisor
BfB Advisory
• www.linkedin.com/company/boone-for-business-llc
Mar 2021 - Present
Detroit, Michigan, United States
Co-Owner
Nora Detroit
• www.linkedin.com/company/noradetroit
Nov 2012 - Jan 2023
Detroit, Michigan
SVP, Group Business Director
BBDO Worldwide
• www.linkedin.com/company/bbdo
Jan 2019 - Mar 2021
Detroit
Group Account Director, Audi Brand
Latcha+Associates
• www.linkedin.com/company/latcha
May 2016 - Jan 2019
Farmington Hills
EVP, Chief Marketing Officer, Content + Social
Doner
• www.linkedin.com/company/doner
Apr 2014 - Dec 2015
Southfield, Michigan
VP, Category Lead Development - Autos
Federated Media Publishing, Inc.
• www.linkedin.com/company/federated-media-publishing-inc
May 2012 - Apr 2014
New York, New York, United States
SVP, Group Account Director
Jordan Tamraz Caruso
Jan 1987 - Dec 1999
gtb.com