Company Info for innoceanusa.com | IcebreakerMembers
We're all about Korea and an experienced Korean cross-cultural business consultancy with a demonstrated history in international trade, organizational development, FDI, and the business development industry, including Hyundai Motor Group, SK, LG, and some of the top tech, entertainment, battery energy, food, and land projects. Incheon-IFEZ... cross-cultural strategy 
EXECUTIVE SUMMARY
A crisp, clear thinker who brings essential clarity to complicated marketing challenges.
Liz is a highly accomplished marketing leader with over 25 years of experience driving transformative growth for Fortune 500 companies. Recognized as an Automotive News 100 Leading Women, she excels at translating complex marketing challenges into actionable strategies that deliver exceptional results for brands as they transition to the carbon-free economy.
PROFESSIONAL VALUE OFFERED
PROVEN 360 MARKETER — experience in setting vision for brand/creative strategy, customer journey mapping, experience planning, content/publishing, influencer marketing, A-list celebrity contract management, branded entertainment, CRM, loyalty marketing, digital services, AR, mobile, social, retail and MarTech (unified data environments)
INSIGHT DRIVEN — translates data into future-proof strategies
PASSIONATE, INNOVATION LEADER — builds and directs high performing, cross-functional teams
SENIOR EXECUTIVE — reports/consults directly to C-Suite, Board and Executive Leadership
ENTREPRENEURIAL —disciplined orientation to manage complex and evolving business challenges
HIGHLY NETWORKED AND RECOGNIZED — 100 Leading Women in Automotive (Automotive News)
ADDITIONAL OFFERINGS:
High integrity, energy & transparency
Seasoned industry speaker
Community leader, board member, corporate philanthropy Dynamic, award-winning marketing executive with a track record of building iconic brands, energizing teams, and driving exceptional business growth across automotive, consumer, and lifestyle sectors.
With over two decades leading high-impact marketing at the intersection of culture, creativity, and commerce, I’ve shaped the strategy and storytelling for powerhouse brands like Nissan, Kia, Toyota, Hyundai, Pepsi’s Kevita, Burger King, and Westfield—delivering results that scale and campaigns that resonate.
As CMO of Nissan USA, led the brand’s first Spanish-only Super Bowl campaign, secured a 20-year naming rights deal with the Tennessee Titans, and reignited multicultural brand engagement. At Kia, orchestrated a brand overhaul—from brand strategy to social innovation with the “Robo Dog” NFT x CSR campaign—fueling the highest annual retail sales in company history and earning a spot on the TIME100 Most Influential Companies list.
As Co-CEO of Pitch, reimagined the agency’s growth engine—introducing content innovation and journey mapping that led to a 4X acquisition rate and expanded client portfolios with AAA, CPK, Yonex, Behr, and Kevita. From sports marketing to performance media, I’ve launched award-winning campaigns across NCAA, FIFA, NFL, Heisman, NBA, Golf, Tennis, and College Football.
Brands: Westfield, Burger King, CPK, Pepsi’s Kevita, Kia America, Toyota, Hyundai, Mitsubishi, Yonex, AAA, Public Storage, San Manuel Casino, Konami, Behr, The Bar Method, Roche, Genentech, Nissan
Sports Marketing: NCAA, FIFA, Golf, Tennis, College Football, NFL, Tennessee Titans, Heisman, NBA
Recognized with Cannes Gold Lions, Effies, Clios, One Show, and Webby Awards, built modern marketing ecosystems—balancing data, storytelling, and innovation to deliver measurable brand and business impact. 
Product Management, Client Services, Sr. Project Management & delivery for Under Armour, Hyundai USA, Ducati, Impossible Foods, Jack in the Box, JBL (audio), Who Give a Crap, Music Recording Artists, Record labels and more. Core competencies include:
• Digital Production lead
• Product Management
• SCRUM master
• Client & Vendor partnerships
• Project Management (PMP)
• Allocation Recourcing & Procurement
• Multi-Channel Marketing collaboration
• Team Leadership
• Full time remote (local and global times) & onsite 
