Dropps - Laundry Pods and Dishwasher Pods | Icebreaker

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Dropps - Laundry Pods and Dishwasher Pods | Icebreaker

Dropps - Laundry Pods and Dishwasher Pods

Dropps - Laundry Pods and Dishwasher Pods

Experience a new standard of clean with Dropps bio-based laundry and detergent pods. Brilliant cleaning power, pro-planet formulas.

5 members

Contact info

Link

dropps.com

Members

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TH!RST Beverage Group, CRO and Partner

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Growth Marketing Leader

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Elena Lécué is a growth-focused CMO/CRO/GM with 18+ years' experience in building digital-focused business models for public, PE-owned and VC-funded consumer goods companies in the US and global markets. Elena is now CMO at Scentbird, a leading DTC scent discovery ecosystem, and Drift, the #1 disruptor in Car & Home Scent industry. Prior to that, Elena led revenue growth and brand building as CMO at Dropps (DTC home care), a large-scale marketing, sales & e-commerce transformation for Gaia Herbs (#1 herbal supplement brand in North America), as well as a variety of marketing and sales leadership roles at Danone, spanning $500M+ national brands, $100M acquired company and multiple sales channels. Elena is passionate about scaling lifestyle & wellness-focused businesses, tech innovation, and building teams with a strong culture and a sense of purpose.

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Innovation leader with 25 years experience in Innovation Strategy Definition, Business Model Creation, Entrepreneurships, Consumer Insights, Product Formulation, Process Engineering, Data Science, Packaging Engineering, Marketing, Scientific Education, Academic & Industry Partnerships, and Claims Substantiation & Defense. PhD Chemist. Entrepreneurial and hands-on approach. Passionate communicator, mentor of people and developer of organizations for company growth. Strong analytical and statistical background.

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I’m a serial entrepreneur with a passion for SaaS and commerce. Born in Taiwan, I moved to the U.S. on my own without family at the age of 13—a leap that set the tone for everything that followed. After launching a couple of startups, I founded ReSci (Retention Science) in 2013 to help brands use AI to better understand and engage their customers. Our CRM software has powered incredible companies like 3M, Gillette, GoodRx, OLAY and Target — and earned recognitions such as one of the "Most Innovative Companies in Los Angeles" by Fast Company, and "America's Fastest Growing Companies" by Inc. ReSci was acquired by Constant Contact in 2020, where I get to work with brilliant engineers and data scientists to build tools that make marketing smarter and more human. I’ve been a keynote/speaker at SXSW, ShopTalk and shared lessons learned on CNBC, Bloomberg. In 2019, I was named one of the "Most Inspiring Founders of the Year", alongside founders of Reddit and Warby Parker by Inc. Magazine. Outside of work, I’m an active board member, angel investor, and LP in several top-tier VC and PE firms, including ReSci’s lead investor, Forerunner Ventures. I’m also a scuba diver, amateur underwater photographer, and animal lover who’s happiest when cooking and getting lost in a new city.