TH!RST Beverage Group, CRO and Partner

Jordan has expertise spanning multiple domains, including blockchain, analytics, identity, and ecosystem design. With a deep focus on Real-World Assets (RWA), digital assets, and Decentralized Autonomous Organizations (DAOs), he has driven innovative business models that transcend industry boundaries. As the Founder and Managing Partner of BeetsDAO and Cadence Labs, Jordan leads an award-winning venture studio and a $3M DAO, recognized by Decrypt as one of the "most interesting" DAOs of 2021. His work is currently pioneering advancements in creator economy monetization, decentralized identity systems, stored value, loyalty, and payments. Prior to his work in blockchain, Jordan honed his skills in predictive analytics at American Express and AB InBev. There, he developed cutting-edge approaches to understanding consumer behavior, using advanced analytics to predict where, when, and why people make purchasing decisions. This work has been instrumental in shaping marketing strategies that drive growth and customer loyalty across various industries. Outside of desk jockeying, Jordan is a dad, a lover of Wordle-in-under-4-tries, and an active tinkerer of his golf game (for better or worse).