Elena Lécué is a growth-focused CMO/CRO/GM with 18+ years' experience in building digital-focused business models for public, PE-owned and VC-funded consumer goods companies in the US and global markets. Elena is now CMO at Scentbird, a leading DTC scent discovery ecosystem, and Drift, the #1 disruptor in Car & Home Scent industry. Prior to that, Elena led revenue growth and brand building as CMO at Dropps (DTC home care), a large-scale marketing, sales & e-commerce transformation for Gaia Herbs (#1 herbal supplement brand in North America), as well as a variety of marketing and sales leadership roles at Danone, spanning $500M+ national brands, $100M acquired company and multiple sales channels. Elena is passionate about scaling lifestyle & wellness-focused businesses, tech innovation, and building teams with a strong culture and a sense of purpose.