
With 12+ years of experience in digital marketing—specializing in financial services and high-growth sectors—I help brands scale profitably by merging data-driven strategies with creative execution. My expertise lies in turning complex challenges into measurable results, whether it’s boosting customer acquisition, optimizing ROI, or launching cutting-edge campaigns. What I Do Best: ✅ Performance Marketing Mastery – Expert in paid media (Meta, Google Ads, DSPs), CLV optimization, and cross-channel attribution to maximize revenue. ✅ Omnichannel Storytelling – From social & influencer marketing to email automation and emerging tech (AI/Web3), I craft campaigns that engage and convert. ✅ Data-Backed Decision Making – Leverage analytics (GA4, Adobe) and A/B testing to refine strategies and drive double-digit growth. ✅ Leadership & Innovation – Build and mentor high-performing teams while staying ahead of trends (e.g., privacy-first marketing, predictive analytics). Why It Matters: In today’s fast-changing digital landscape, brands need more than just clicks—they need strategic vision paired with executional excellence. That’s where I thrive: ▪️Generated 40% lower CAC for a fintech startup by restructuring paid media funnels. ▪️Scaled organic traffic by 200%+ through SEO and content strategy overhauls. ▪️Launched effective and efficient influencer campaign that boosted brand visibility by 35%. Let’s Connect If You’re Looking For: 🔹 A strategic marketing leader who understands both creativity and ROI. 🔹 Insights on performance marketing, customer acquisition, or digital innovation. 🔹 Collaboration on high-impact projects—whether you’re scaling a startup or optimizing an enterprise brand. Beyond Work: When I’m not analyzing campaign metrics, you’ll find me exploring AI tools, mentoring junior marketers, or diving into the latest martech trends. Let’s chat about growth, digital strategy, or the future of marketing!
aswatsoncareers.com
hsbc.com
Hong Kong SAR
Group Manager, Digital Marketing
Regal Hotels International
• www.linkedin.com/company/regal-hotels-international
• Full-time
Jan 2023 - Dec 2025
Hong Kong SAR
ETF Digital Marketing Manager
Global X ETFs Hong Kong
• www.linkedin.com/company/globalxetfshk
• Full-time
Jan 2022 - Dec 2023
Hong Kong, Hong Kong SAR
ETF Digital Marketing Manager
Global X ETFs Hong Kong
• www.linkedin.com/company/globalxetfshk
• Full-time
Jan 2021 - Dec 2022
Hong Kong SAR
Wholesale Marketing Manager (ETF), HSBC Global Asset Management (Hong Kong) Limited
HSBC
• www.linkedin.com/company/hsbc
• Full-time
Jan 2022 - Dec 2022
Hong Kong SAR
Assistant Manager, Digital Marketing
Blue HK
• www.linkedin.com/company/bluehk
• Full-time
Jan 2019 - Dec 2021