Based in New York City, I’m CEO of Downtime Dollars, a fast-scaling consumer engagement platform turning everyday moments into rewards. We’ve grown the business from concept to national retail partnerships, driving 12X revenue and 10X user growth through innovative loyalty and data solutions. My work lives at the intersection of retail media, AI, first-party data, and performance marketing. I’ve worked with hundreds of brands and some of the largest retailers in the world, helping them connect with consumers in more meaningful ways. I’ve built multiple companies from the ground up, successfully raised venture capital, and was accepted into Entrepreneurs Roundtable Accelerator (ERA) in NYC. I’ve written for and been featured in publications including Ad Age, AdExchanger, The New Yorker, TechCrunch, NPR, and HuffPost, and I continue to focus on aligning product innovation with revenue growth and brand impact. Highlights: -Built Downtime Dollars into a multi-channel loyalty platform that increased monthly engagement and drove significant recurring revenue through national retail and brand partnerships -Drove $100M+ in ad revenue for retail media programs across CPG, tech, and commerce -Led growth, partnerships, and product strategy across agency, brand, and startup environments -Helped turn underutilized media and digital moments into high-performing engagement channels -In addition to leading Downtime Dollars, I’ve advised and collaborated with other startups and teams on growth, strategy, and product — and I’m always interested in opportunities where I can bring my expertise in advertising, loyalty, data, and digital engagement to help brands and companies grow and scale.