Playwire | Ad Monetization Solutions for Publishers | Icebreaker

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Playwire | Ad Monetization Solutions for Publishers | Icebreaker

Playwire | Ad Monetization Solutions for Publishers

Playwire | Ad Monetization Solutions for Publishers

Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world — where performance is real, and trust is built into every impression.

12 members

Contact info

Link

playwire.com

Members

Benjamin Tershana

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StreamElements: Connecting Marketers & Creators

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As the Vice President of Product at Playwire, I lead a team of product managers, designers, and engineers to deliver innovative and user-centric digital media solutions for publishers and advertisers. With a master's degree in Biotechnology Management and over 15 years of experience in the online media industry, I have a unique combination of technical, business, and interpersonal skills that enable me to create and execute product vision, strategy, and roadmap. I am passionate about leveraging biotechnology and data science to enhance the performance, quality, and accessibility of digital media products and services. I have successfully launched and managed multiple products and projects, such as the Playwire Platform, GA4 based analytics, the Playwire Video Player, Data Management Platform, HEM based audience engagement, Custom Monitoring and Alerting solutions and the Playwire Content Library, that have increased user engagement, retention, and revenue for our clients and partners. I am also committed to fostering a collaborative, inclusive, and agile product culture that empowers my team and aligns with Playwire's mission and values.

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Based in New York City, I’m CEO of Downtime Dollars, a fast-scaling consumer engagement platform turning everyday moments into rewards. We’ve grown the business from concept to national retail partnerships, driving 12X revenue and 10X user growth through innovative loyalty and data solutions. My work lives at the intersection of retail media, AI, first-party data, and performance marketing. I’ve worked with hundreds of brands and some of the largest retailers in the world, helping them connect with consumers in more meaningful ways. I’ve built multiple companies from the ground up, successfully raised venture capital, and was accepted into Entrepreneurs Roundtable Accelerator (ERA) in NYC. I’ve written for and been featured in publications including Ad Age, AdExchanger, The New Yorker, TechCrunch, NPR, and HuffPost, and I continue to focus on aligning product innovation with revenue growth and brand impact. Highlights: -Built Downtime Dollars into a multi-channel loyalty platform that increased monthly engagement and drove significant recurring revenue through national retail and brand partnerships -Drove $100M+ in ad revenue for retail media programs across CPG, tech, and commerce -Led growth, partnerships, and product strategy across agency, brand, and startup environments -Helped turn underutilized media and digital moments into high-performing engagement channels -In addition to leading Downtime Dollars, I’ve advised and collaborated with other startups and teams on growth, strategy, and product — and I’m always interested in opportunities where I can bring my expertise in advertising, loyalty, data, and digital engagement to help brands and companies grow and scale.

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Experienced Account Executive with a demonstrated history of working in the digital media industry. Skilled in Sales, Influencer Marketing, Digital Media, Gaming, Live-streaming, and Team Management. Strong sales professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing.

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Product @ Airtable

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Founder + Creative Partner @ The Honey Hive Project // AuRoom Design

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* Business leader with track record of building teams and integrating businesses at scale * Focus on building and executing high-growth strategies across technology, customers, and data * Provide global leadership in managing business units across multiple geographies * Demonstrated broad management and P&L experience to achieve faster than industry growth levels * Visible industry leader, having held key IAB committee leadership and Chairperson roles, and frequent industry speaker

Anthony Alexander

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Business development professional with a focus on global communication strategies, digital advertising, branding, and content creation. Specialties: Market Development, mobile marketing solutions, strategy development, market analytics, business & brand building. Highly computer literate, with strong working knowledge of Adobe Creative Suite, Microsoft Office Suite, Salesforce.com, Nutshell, ComScore, Neilsen & other specialized tools.

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Programmatic, Gaming & Native Advertising Expert with over 10 years of experience advising brands how to achieve growth and relevance through the use of content, display, video & native advertising. Currently working with leading agencies, brands, DSPs & SSPs

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“Ooohh, we’re halfway there!” That is both a Bon Jovi song I love and a way I approach business: there is always further to go. I’m Stacy Willis and some people do indeed call me “overly enthusiastic,” but what they mean is this: I am multi-passionate — I’ve traversed from engineering to strategy to marketing to operations, always hungry for puzzles to solve and pathways to clear. I have owned businesses, worked in businesses, and run businesses, all in relentless pursuit of “what’s next?” Because that’s the thing: you can always uncover something new. I want to go off-road and figure out what other people haven’t figured out yet, so I can take my team where no one has ever gone. Optimistic? Sure. Driven? You bet. Excited? Always. All three of those traits are currently concentrated on building the best ad monetization platform the world has ever seen. Check it out at www.playwire.com.