Vas Bakopoulos
I work on the toughest problems in marketing, with some of the smartest people around. We invent new methodologies and practical approaches to increase marketing productivity and accountability. In 2024 I am focusing on 3 areas: 1. Building the business case for AI application in marketing (running experiments and measuring ROI) 2. Quantifying the value of brand (short and long term) and its impact on financials 3. Assessing how the creative process is changing and what that means for the value of the creative output.
possibleevent.com
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i-com.org
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research-int.com
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digitashealth.com
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nyu.edu
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thearf.org
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mmaglobal.com
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digitas.com
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kantar.com
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Irvington, New York, United States