
I work on the toughest problems in marketing, with some of the smartest people around. We invent new methodologies and practical approaches to increase marketing productivity and accountability. In 2024 I am focusing on 3 areas: 1. Building the business case for AI application in marketing (running experiments and measuring ROI) 2. Quantifying the value of brand (short and long term) and its impact on financials 3. Assessing how the creative process is changing and what that means for the value of the creative output.
possibleevent.com
i-com.org
research-int.com
digitashealth.com
nyu.edu
thearf.org
mmaglobal.com
digitas.com
kantar.com
Irvington, New York, United States
SVP - Head of Insights & Research
MMA Global
• www.linkedin.com/company/mma-global
Jan 2019 - Present
New York
VP Industry Research
MMA Global
• www.linkedin.com/company/mma-global
Jan 2016 - Dec 2018
Senior Director Industry Research
MMA Global
• www.linkedin.com/company/mma-global
Nov 2013 - Dec 2015
Co-Chair of Cognition Council
Advertising Research Foundation (ARF)
• www.linkedin.com/company/thearf
Jun 2023 - Present
New York, United States
Member Board Of Trustees
Advertising Research Foundation (ARF)
• www.linkedin.com/company/thearf
Feb 2019 - Present
Greater New York City Area
Brand strategy and positioning
POSSIBLE
• www.linkedin.com/company/possible-event
Jan 2022 - Present
Remote