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19 members

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thearf.org

Members

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Head of Global Measurement Science for Uber Advertising

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I work on the toughest problems in marketing, with some of the smartest people around. We invent new methodologies and practical approaches to increase marketing productivity and accountability. In 2024 I am focusing on 3 areas: 1. Building the business case for AI application in marketing (running experiments and measuring ROI) 2. Quantifying the value of brand (short and long term) and its impact on financials 3. Assessing how the creative process is changing and what that means for the value of the creative output.

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Customer-obsessed Product exec with deep experience in B2C, B2B, and B2B2C from early stage to late-stage growth. I approach opportunities with a founder's mindset (2x co-founder, board member) and passion for scaling teams and products (2x pre-IPO product lead at companies with $100M+ in ARR). I get most excited about creating data-driven user experiences, and hiring/coaching world-class Product talent. Functional Expertise: Product Management, Product Analytics, Product Design, Product Marketing, Business Development. Domain experience: Consumer Mobile, Enterprise SaaS, Marketing Technology, InsureTech, Developer Platforms, Hardware, Digital Media.

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I’m a marketing and communications executive with deep B2B and professional services experience. As a brand-builder and innovator, I help raise corporate profiles and achieve revenue goals. I’m a proven, trusted advisor to business executives and an accomplished team leader and mentor. I'm accustomed to working with global partners across complex, matrixed organizations. • Brand Building • Integrated Marketing & Communications Strategy • Thought Leadership Development • Internal Communications • Product Marketing • Team Development

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Sound Healer, Conscious Creator & Community Builder

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President & CEO, Advertising Research Foundation

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Specialties: Marketing Professional with expertise in event management, building client/member relationships, trade associations, with knowledge and understanding of the research business and key players.

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XR (AR/VR/MR) | Contextual Intelligence = Practical AI | SaaS/Service | CRO | Enterprise Solution Sales | Bizdev | Account Management | Product Marketing

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Global Head of Marketing Science at TikTok

Dr. Augustine Fou

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FouAnalytics - "see Fou yourself"