Company Info for possibleevent.com | IcebreakerMembers
Main business is Didit a leading digital marketing agency in New York. Marketing Strategy FIRST... Its gratifying to deliver perfect blend of online and offline marketing (they are merging) SEM, SEO, PPC, Ad Exchanges are particularly fun and often under-invested. Marketing audits typically uncover DRAMATIC inefficiencies. My Agency Didit.com is renowned for our ability to deliver Excellence, Service and Price. Three books, hundreds or columns and 400+ speaking engagements demonstrate my commitment to give back & help. I also help run Giving Forward, a cause marketing focused nonprofit (501c3).
Updated Bio
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing agency in New York.. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a full service marketing firm while retaining technology at the core. Kevin continues to invent new technology platforms for Didit and new marketing ideas for clients. Kevin also co-founded We-Care.com which has generated $8+ million generated for nonprofits. Kevin Lee, is a true Digital Marketing pioneer and gives back to the industry regularly via 4 books, 500+ speaking engagements, and 780+ published columns as well as being a founding SEMPO Board Member. Kevin received his MBA from Yale University in 1992.
Specialties: SEM, SEO, AIO (chatbot optimization) PPC and Online Advertising. If I can't solve your marketing problems, I know someone who can. 
Proven GM of digital businesses & marketing revolutionary – Since '93 successful exits in the billions & an IPO in addition to forever changing marketing.
Led legacy-making changes in marketing industry; highlights include:
** Led global effort for the Digital Ad industry's underlying global impression measurement standard, which included the first-ever census-based measure of actual ad delivery (and not just 'content' measures via sampling methods, as occurs on TV, Print, Radio). That 1st-ever Global Internet Impression measurement guideline (now called Viewability), released via WSJ Nov '04. Five other previous industry efforts at this critical industry standard had failed.
** Led industry acceptance, including funding support for the genius researcher (Rex Briggs) in creating Multi-Touch Attribution (MTA) measurement. Raised $7M for public studies via 24+brands (Ford, McDonald's, Unilever, Colgate, etc.) that established MTA as best-in-class marketing measurement. The book, What Sticks, chronicles this change.
** Identified principal and collaborated with Dr. Omar Rodriquez (Emory) defining Modern Marketing Organization frameworks, which are proven to align marketing org decisions to financial performance. Work featured in HBR late-2020.
** And more, supporting Neuroscience research on cognition ('19), created first set of IAB Ad Unit standards (from 100s of ad units to 85% in four – '03), supported a new Growth-oriented planning framework that is 50% better than decades-old approach, etc.
Currently, CEO of MMA Global, serving CMOs at AT&T, GM, Kellanova, Novartis, Campbell, plus st execs from Facebook, Google, others in 17 countries - plus grew revenues 5x. Previously, CEO of Interactive Advertising Bureau (IAB) - grew IAB 7x. Both were turnarounds.
Board Member & Angel Investor for ~10 company exits totaling over $5.5 billion, often at 10x revenue. Companies backed by KPCB, TimeWarner, Greylock, Spark, DFJ, Greycroft, Union Square Ventures, First Round, Oak, etc. Return on personal equity of 1450%.
Ad Age identified my book, "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," as "#1 book you should have read". Recognized by Adage as "1 of 10 Who Made Their Mark" in '06 (alongside Jay-Z & Chad Hurley).
Member of National Speakers Association & speaker - Istanbul, Israel, Germany, Mexico City, Jakarta, Sao Paulo, Switzerland, Shanghai, Sydney, Barcelona, Tokyo, Buenos Aires, more.
Lives happily in Brooklyn and Bridgehampton, NY, with wife, twin daughters & son. 
Executive management, event management, sales and marketing processes and strategies, balancing strategic insight with pragmatic execution, restructuring, project management and event development, international deal negotiation, business development, relationship management & matchmaking, deal and network broker
Specialties: Setting up new companies and team structures, reassuring monetization of digital, marketing, media, tech & innovation platforms, developing and organising sales cycles. Conception, consulting, creation and organisation of leading digital platforms, event business and new business models. 
