
I genuinely enjoy building things—teams, markets, and go-to-market strategies. At Carta, I was part of the founding regional team responsible for bringing our US software platform into APAC & MENA. I've successfully launched new offices in Sydney and Abu Dhabi, scaled our sales and partner ecosystem across the region, and consistently delivered commercial results by selling directly to startup founders, VCs, and their portfolio companies. My experience is anchored in taking global software businesses and localizing their approach—crafting repeatable sales playbooks, identifying the right partners, and collaborating closely with product and marketing teams to ensure strong product-market fit. Outside of Carta, I chair Women in FinTech at the Singapore FinTech Association, where I champion diverse voices and help build stronger connections in our startup and VC communities. I'm always happy to connect—please feel free to reach out!
carta.com
thelearninglab.com
singaporefintech.org
Singapore
Head of Business Development (Funds) @ Carta APAC & MENA
Carta
• www.linkedin.com/company/carta--
May 2025 - Present
Head of Partnerships and Business Development, APAC + Middle East
Carta
• www.linkedin.com/company/carta--
Jan 2024 - May 2025
Senior Sales, APAC
Carta
• www.linkedin.com/company/carta--
Jan 2023 - Dec 2023
Singapore
Sales, APAC
Carta
• www.linkedin.com/company/carta--
Mar 2022 - Dec 2022
Singapore
Business Development, SEA
Carta
• www.linkedin.com/company/carta--
Aug 2021 - Feb 2022
Singapore
Women in FinTech (Chair)
Singapore FinTech Association (SFA)
• www.linkedin.com/company/singaporefintech
May 2025 - Present
Co-Founder
Swim it Right
Jan 2013 - Dec 2022
Singapore
Founder [exited via sale]
SuperFresh Grocer
Mar 2020 - May 2021
Singapore