With 15+ years of experience in marketing, I am an expert in creating and delivering compelling campaigns for online audiences. I enjoy leading cross-functional teams and have a passion for growing customer retention and loyalty. My core competencies and interests include email marketing, customer lifecycle strategy, CRM integration, and marketing operations. I have experience working in several CRM and ESP tools including Hubspot, Mailchimp, Sailthru, and Braze. I have successfully managed projects and initiatives that have increased traffic, conversion, retention, and revenue. I build compelling reports and dashboards to tell the story of each campaign's success using Hubspot, Amplitude, Tableau, Google Analytics, Excel, and more.