Company Info for vailresortscareers.com | IcebreakerMembers
I’m the CEO of A Sales Growth Company (ASG) and the author of Gap Selling. Over the past decade, I’ve built a body of work that includes the Problem-Centric Operating System™ (PCOS), the Buyer Confidence Model, and the Problem Identification Chart (PIC) — frameworks that rewire how revenue organizations operate, forecast, and grow.
At ASG, we don’t just train salespeople. We help entire organizations transform the way they sell by aligning every GTM function to the problems buyers actually have. That’s why our work has been featured in Harvard Business Review and MIT Sloan Management Review, and why global enterprises and high-growth companies turn to us when they need to fix broken revenue systems.
I’m also a lifelong freestyle and mogul skier. In skiing, success requires precision, rhythm, and adaptability — one mistake throws off the entire run. Revenue is the same. If one part of the GTM system is out of sync, the whole organization feels it: forecasts drift, deals stall, and growth slows. That’s what the Problem-Centric OS solves — it brings clarity, control, and flow back into the system so growth becomes predictable.
ASG exists to help organizations achieve that level of performance. Our clients see higher win rates, more accurate forecasts, shorter sales cycles, and stronger alignment across sales, marketing, and customer success.
Because today’s revenue challenges aren’t about effort or talent — they’re about systems that weren’t built for how modern buyers buy. And fixing those systems is what we do. 
Customer-focused, tech-savvy professional with a passion for delivering meaningful customer experiences and building lasting relationships. With 5+ years of experience across SaaS customer success, high-volume support, and communications. I consistently help users feel heard, supported, and empowered - whether they are enterprise clients, program participants, or community members.
My goals are simple - listen to the customers and make them feel supported, then, help my team to build a product they love to engage with! I'm focused on bringing my skills to forward-thinking tech companies where I can continue championing customer outcomes, supporting product adoption, and contributing to long-term retention and growth.
I specialize in balancing customer needs with business goals. My strength is translating user feedback into actionable insights, engagement strategies, and messaging that drive product adoption and long-term advocacy. I’m equally committed to scalable growth, collaborating with cross-functional teams like engineering and product to ensure both customers and internal teams thrive.
Throughout my career, I’ve managed a book of 60+ customers, resolved enterprise-level support tickets within SLAs, implemented new integrations, and streamlined internal processes for SaaS migrations and upgrades. I’ve supported the full customer journey - from onboarding and adoption to renewals and growth - using data-driven strategies to increase engagement, reduce churn, and drive satisfaction. My background in journalism sharpened my ability to ask the right questions, listen actively, and communicate clearly with both customers and colleagues.
Let’s connect if you’re building a team that values curiosity, cross-functional collaboration, and customer-centric thinking. 
With 15+ years of experience in marketing, I am an expert in creating and delivering compelling campaigns for online audiences. I enjoy leading cross-functional teams and have a passion for growing customer retention and loyalty.
My core competencies and interests include email marketing, customer lifecycle strategy, CRM integration, and marketing operations. I have experience working in several CRM and ESP tools including Hubspot, Mailchimp, Sailthru, and Braze.
I have successfully managed projects and initiatives that have increased traffic, conversion, retention, and revenue. I build compelling reports and dashboards to tell the story of each campaign's success using Hubspot, Amplitude, Tableau, Google Analytics, Excel, and more. 
Strategic communications leader with a decade of experience delivering high-impact internal and external communications for Fortune 500 companies and global consumer brands. I specialize in shaping clear, compelling narratives that elevate brand reputation, engage employees, and drive business performance—particularly within luxury goods, hospitality, and consumer sectors.
My expertise spans executive and internal communications, crisis and issues management, M&A integration, DEI storytelling, and sustainability communications. I’m known for advising C-suite leaders with clarity and confidence, building and mentoring high-performing teams, and delivering communications strategies that align with business objectives and resonate with global stakeholders.
Key Accomplishments:
• Orchestrated end-to-end communications for Treasury Wine Estates’ $1B acquisition of DAOU Vineyards, ensuring alignment across global stakeholders and sustained employee engagement throughout integration
• Directed Vail Resorts’ COVID-19 crisis response in the Tahoe Region, leading a team of seven and securing strategic coverage in top-tier outlets including Forbes, Travel + Leisure, and San Francisco Chronicle
• Created and launched the “Women of Mars” campaign, amplifying leadership voices across Mars, Inc. and driving measurable engagement during Women’s History Month
• Built and scaled freuds’ U.S. presence, managing complex accounts across industries and earning promotion within a year
An East Coaster at heart and a California transplant, I bring an editorial mindset, a collaborative spirit, and a passion for storytelling that connects people and purpose. Outside of work, I’m a Goldendoodle mom, lifelong learner, and travel lover always seeking meaningful experiences—whether exploring a new city, hiking a local trail, or finding the perfect cup of coffee (or glass of wine). 
