I am a co-founder at iion, the leading game advertising platform (GAP) that unifies all of gaming for full stack and full funnel brand advertising and measurement. With over 20 years of experience in the digital media industry, I have a deep understanding of the programmatic buy and sell side mechanics, the ad monetization strategies, and the gaming ecosystem. At iion, we are on a mission to elevate the whole gaming space and bring brand investment into this vastly undervalued media channel. Our pioneering platform, immersiion, enables brands to reach ideal customers across all gaming environments, platforms, and media channels, with built-in brand lift studies and attention metrics, brand safety measurement, a creative suite, and CPM/CPC bidding capabilities. I am also an IAB Gaming Committee Member and an advisor and consultant for everything gaming and programmatic.