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Home Page | Icebreaker

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Header bidding publisher monetization platform

2 members

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Link

bidfluence.com

Members

Gregory Blackman

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15-year product marketing executive who specializes in repositioning innovative technology companies into market winners, specializing in helping Series-stage technology companies compete against industry giants. Proven track record of transforming market challenges into opportunities, notably architecting and launching a breakthrough data product at Lotame that generated $40M in revenue within two years. Trusted by Series-stage companies to lead critical initiatives, including rebrands, AI product launches, and sales enablement programs that create clear advantages in crowded markets. Combines hands-on experience with go-to-market expertise to help companies find their distinctive edge and accelerate revenue growth, delivering over $200M in cumulative product impact across high-stakes competitive environments. Skills include: *Product Marketing Management* • Competitive Intelligence (CI) • Go-to-Market Strategy (GTM) • Customer Persona Development • Value Proposition Design • Product Positioning & Messaging • Sales Enablement Tools (e.g., battle cards, pitch decks) • Win-Loss Analysis *Industry Expertise* • Data & Business Intelligence (BI) • Artificial Intelligence (AI) • Databases • B2B SaaS *Analytics & Insights* • Market Research & Trend Analysis • Feature Gap Analysis • ROI Modeling and Analysis • Data-driven Decision-making *Strategic Execution* • Cross-functional Team Alignment • Product Launch Planning • Marketing Technology Stack Optimization • Customer Journey Mapping *Tools & Platforms* • CI Platforms (Klue, Crayon) • Analytics Platforms (Google Analytics, Mixpanel, Amplitude) • CRM (Salesforce, Hubspot, Pipedrive) • Marketing Automation (Marketo, Pardot) • Customer Data Platforms (CDP) (Adobe, Salesforce, Segment)

Sanjaya Molligoda 🔜 Programmatic IO - MAU Vegas

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I am a co-founder at iion, the leading game advertising platform (GAP) that unifies all of gaming for full stack and full funnel brand advertising and measurement. With over 20 years of experience in the digital media industry, I have a deep understanding of the programmatic buy and sell side mechanics, the ad monetization strategies, and the gaming ecosystem. At iion, we are on a mission to elevate the whole gaming space and bring brand investment into this vastly undervalued media channel. Our pioneering platform, immersiion, enables brands to reach ideal customers across all gaming environments, platforms, and media channels, with built-in brand lift studies and attention metrics, brand safety measurement, a creative suite, and CPM/CPC bidding capabilities. I am also an IAB Gaming Committee Member and an advisor and consultant for everything gaming and programmatic.