In my tenure as Executive Vice President at MediaScience, I've steered the company towards illuminating the media journey with cutting-edge neuro research methods. Leading with integrity, innovation, and a strategic mindset, our team applies biometrics and advanced analytics to uncover deep audience insights, supporting the world's largest media networks. My role encompasses forging high-impact partnerships and driving corporate sales, leveraging my expertise in strategy consulting to deliver transformative results. At MediaScience, our pioneering work extends from controlled lab experiments to pioneering research technologies, to dynamic field studies across important global markets, consistently positioning us at the forefront of media and technology research. Bio: Phillip Lomax is an accomplished business leader with expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he spearheads strategic initiatives and partnerships in advertising research. With a Bachelor of Fine Arts from Cornish College of the Arts and executive education from Harvard Business School, Phillip combines academic rigor with practical experience. Phillip's contributions extend to thought leadership with influential whitepapers such as "Finding Success with In-Game Advertising Research" and "State of Data 2022, Pt. 2: Preparing for the New Addressability Landscape," published by the Interactive Advertising Bureau (IAB). Prior to MediaScience, Phillip played a pivotal role at Uber Eats, contributing to over $130 million in recurring revenue. His passion lies in the intersection of technology and humanity, driving innovations in marketing research.