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Home - Neuromarketing Audience Research Laboratories | Icebreaker

Home - Neuromarketing Audience Research Laboratories

Home - Neuromarketing Audience Research Laboratories

Audience Research and Technology: MediaScience is the Neuromarketing Industry pioneer. Get to know our Measures & Platforms, testing enviorements and Labs.

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mediascience.com

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Ryan Collins, PhD

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Ryan Collins is an experienced SEO professional and academic researcher with a deep understanding of search engine optimization, competitive research, and a proven track record of success helping clients rank results in organic search. He has developed a comprehensive understanding of the latest SEO trends and techniques, which he leverages to create effective strategies that deliver results for companies and individuals leading to a shift in the organic digital landscape for clients. In 2021 Ryan Collins graduated from Indiana University Bloomington with a PhD in Media Arts and Sciences. His dissertation was titled “Evangelism in the Tech Industry: Interviews with Evangelists.” The research involved interviewing individuals with the title “Evangelist” or “Advocate” to learn more about how industry professionals build support for technology brands. In the fall of 2021, Ryan joined Terakeet as a search engine optimization analyst. Ryan currently works with our team and our clients to report on their branded and non-branded performance. Ryan uses google search console, google sheets, ahrefs, semrush, and internal data analysis and data visualization tools daily. In 2021, Ryan founded After Your PhD. "After Your PhD" is a website that provides career advice and resources for PhD holders who are transitioning into non-academic careers. The website offers a variety of resources, including articles, podcasts, interviews, and webinars, all focused on helping PhD holders explore and navigate their career options. The resources cover a wide range of topics, including job search strategies, resume and cover letter writing, networking, interview preparation, and professional development. More recently, Ryan Collins PhD was a SEO Manager for DrTalks.com. He led the organic strategy for the website including leading projects like podcasts + infographics. #seo #searchengines #searchengineoptimization #datanalysis #data #digitialmarketing #academia #phd #phds #phdcareers #afteryourphd #datacareers #seocareers

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In my tenure as Executive Vice President at MediaScience, I've steered the company towards illuminating the media journey with cutting-edge neuro research methods. Leading with integrity, innovation, and a strategic mindset, our team applies biometrics and advanced analytics to uncover deep audience insights, supporting the world's largest media networks. My role encompasses forging high-impact partnerships and driving corporate sales, leveraging my expertise in strategy consulting to deliver transformative results. At MediaScience, our pioneering work extends from controlled lab experiments to pioneering research technologies, to dynamic field studies across important global markets, consistently positioning us at the forefront of media and technology research. Bio: Phillip Lomax is an accomplished business leader with expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he spearheads strategic initiatives and partnerships in advertising research. With a Bachelor of Fine Arts from Cornish College of the Arts and executive education from Harvard Business School, Phillip combines academic rigor with practical experience. Phillip's contributions extend to thought leadership with influential whitepapers such as "Finding Success with In-Game Advertising Research" and "State of Data 2022, Pt. 2: Preparing for the New Addressability Landscape," published by the Interactive Advertising Bureau (IAB). Prior to MediaScience, Phillip played a pivotal role at Uber Eats, contributing to over $130 million in recurring revenue. His passion lies in the intersection of technology and humanity, driving innovations in marketing research.

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Product Manager, Technologist, IT Leader