Company Info for forbesbizdevcouncil.com | IcebreakerMembers
In my tenure as Executive Vice President at MediaScience, I've steered the company towards illuminating the media journey with cutting-edge neuro research methods. Leading with integrity, innovation, and a strategic mindset, our team applies biometrics and advanced analytics to uncover deep audience insights, supporting the world's largest media networks.
My role encompasses forging high-impact partnerships and driving corporate sales, leveraging my expertise in strategy consulting to deliver transformative results. At MediaScience, our pioneering work extends from controlled lab experiments to pioneering research technologies, to dynamic field studies across important global markets, consistently positioning us at the forefront of media and technology research.
Bio:
Phillip Lomax is an accomplished business leader with expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he spearheads strategic initiatives and partnerships in advertising research. With a Bachelor of Fine Arts from Cornish College of the Arts and executive education from Harvard Business School, Phillip combines academic rigor with practical experience. Phillip's contributions extend to thought leadership with influential whitepapers such as "Finding Success with In-Game Advertising Research" and "State of Data 2022, Pt. 2: Preparing for the New Addressability Landscape," published by the Interactive Advertising Bureau (IAB). Prior to MediaScience, Phillip played a pivotal role at Uber Eats, contributing to over $130 million in recurring revenue. His passion lies in the intersection of technology and humanity, driving innovations in marketing research. 
Global revenue and AI transformation leader with a track record of scaling multi-unit businesses across North America, Europe, MENA, and APAC. I’ve led organizations through 3x revenue growth, 8-figure ARR expansion, and cross-border commercial structuring while deploying AI, CV, and ML to modernize legacy operations in high-volume, high-complexity industries.
With over $1B in total revenue impact and platform deployments across 100,000+ sites in 20+ countries, I specialize in commercializing AI and automation at scale to transform enterprise operations, reduce cost-to-serve, and drive recurring growth.
• Building GTM engines that deliver measurable, scalable recurring revenue
• Deploying AI and CV at scale to reduce OPEX and improve ops visibility
• Replacing outdated ops models with intelligent automation and real-time insights
• Leading enterprise-wide transformation alongside PE firms and board governance
• Structuring global MSAs and commercialization models across QSR, retail, and C-store sectors
• Driving expansion into key innovation hubs including UAE, Saudi Arabia, Germany, India, and Singapore
I operate at the intersection of data, AI, and global business execution designing strategies that drive profitability, customer experience, and tech adoption across multi-market footprints. Whether enabling drive-thru voice AI in the U.S., scaling remote ops visibility in the Middle East, or navigating complex compliance landscapes in APAC, I bring velocity, accountability, and long-term value to every table.
Engaged in global conversations on AI deployment, enterprise transformation, and the future of operational intelligence. Passionate about shaping what’s next in retail tech, intelligent automation, and performance-led leadership. 
Allison Walsh, JD, is a business consultant, bestselling author, international speaker, and influential leader. By age 30, she became Vice President of Advanced Recovery Systems, a company on the path to unicorn status. As the second person hired, she was instrumental in building it from the ground up, helping scale the team to over 1,000 members and assisting with the creation of Nobu, a mental wellness app expanding access to mental health resources nationwide. Her passion for mission-driven organizations continued with Charlie Health, the nation’s fastest-growing behavioral healthcare startup, where she 5x’d the national sales team, hiring over 200 sales reps in 18 months, driving rapid growth and expanding access to critical mental health care.
A recognized go-to-market expert in behavioral healthcare, Allison partners with organizations to develop scalable growth strategies and build the personal brands of thought leaders, helping them amplify their influence and establish credibility in the mental health space.
Allison’s work has been featured in Forbes, Entrepreneur, Fortune, Harvard Business Review, Nasdaq, and more. She collaborates with global mental health experts and influencers to elevate awareness and drive impact.
In 2020, she launched the She Believed She Could brand, encompassing a top 1% global podcast, a bestselling book, a nonprofit foundation, and personal and professional development programs. As a sought-after speaker since age 18, she has inspired over 250,000 people worldwide. Recognized in Orlando Business Journal's Top 40 Under 40 and Women Who Mean Business, she is a member of the Forbes Business Development Council.
Allison’s philanthropic efforts have raised over $2 million for eating disorder education and prevention. She serves on nonprofit boards including the National Alliance for Eating Disorders and Project Opioid. As Miss Florida 2006, she has long championed women’s empowerment, inspiring the creation of Allison Walsh Consulting and She Believed She Could.
Through her results-driven coaching programs, workbooks, and curriculum, Allison has transformed the lives of over 300 private clients and thousands more in her community by enhancing their mindset, leadership, confidence, and personal brands. Drawing from positive psychology and the science of happiness, she equips women with tools to achieve abundant success.
Learn more at www.allisonwalshconsulting.com/newsletter. 
