Hi, I'm Paul Barnes. With over 25 years in digital product design and software development, I’ve worked with some of the world’s most recognised brands—Vodafone, Disney, BBC, John Lewis Partnership, Tesco, and more—helping them navigate the complexities of digital transformation. From the first iOS game for Club Penguin; Exploring leading edge technologies in retail stores; and Discovering ethical use of AI in the creative industries. Throughout my career, I’ve seen the same challenges repeat: businesses fixating on solutions instead of problems, delivering features over real value, struggling with misalignment, inefficient handoffs, rising tech costs, and the ever-present challenge of integrating legacy systems with new technologies. These issues are just as impactful for SMEs as they are for large corporations, if not more so. That’s why I founded Cariboo Digital—to give SMEs access to high-quality, tailored software that drives efficiency, engagement, and retention. I believe smaller businesses deserve the same technological firepower as enterprise giants, and my mission is to help them compete, grow, and serve their customers better through smart, human-centered digital solutions. AI: The Ultimate Enabler AI is changing everything. It’s an enabler for businesses, charities, educators, and creatives to achieve what was previously impossible. From workflow automation to customer engagement, process optimisation, and creative acceleration, AI is unlocking new ways for organisations to do more of the good stuff—freeing up time, enhancing creativity, and driving competitive advantage. AI for Good I believe in leveraging AI responsibly—to empower people, not replace them. AI has the potential to drive positive change across industries, whether by enhancing accessibility, improving education, or creating fairer opportunities. The key is using AI ethically, with a focus on human impact, transparency, and trust. Community & Thought Leadership As an IoD Ambassador for Digital & Creative and a supporter of the Surrey+ Creative Corridor, I’m passionate about fostering innovation and collaboration across the digital and creative industries. I regularly share insights on AI, UX, and product development, and I’m always exploring new ideas that push boundaries and drive meaningful change. If you think this mindset and approach to building great software products resonates with you, please get in touch and schedule a discovery call so we can explore your needs together. Call 01252 721811 Visit https://www.cariboodigital.com/discovery-call