I am a passionate data-driven marketer with more than ten years of combined experience providing leadership in the development and execution of strategic marketing campaigns, advertising, digital marketing, and operations. Direct experience includes developing and overseeing digital strategies, leading digital initiatives, and optimizing digital performance across paid, earned and owned media. I am fluent in SEO/SEM strategies and have the ability to optimize campaigns and growth efforts through A/B tests, data analytics, and segmentation. I have a passion for designing unique customer experiences, transpiring creative concepts, and collaborating with teams to bring concepts to life. I have a knack for providing unique solutions to marketing problems and keeping a pulse on the latest tools and technology. I excel at developing and implementing insight-driven marketing campaigns that drive desired outcomes, providing roadmaps for executing cross-functional marketing campaigns and delivering insights for improvements. I love collaborating and partnering with other teams and organizations which has been pivotal in the success of agencies, media, and internal teams to execute successful launches and campaigns. Through my career I have established proficiency and extensive hands-on experience in: • Go-to-market plans • Channel marketing • Content marketing • SEO/SEM • Digital marketing • Marketing strategy • Brand strategy • Digital analytics • Messaging & content • Strategic planning • Customer acquisition and retention • Public Relations • Growth Marketing • Data analysis I am always open to new challenges that involve innovation, collaboration, and customer engagement to expand my expertise and offer solutions.