Cumulus Media | Icebreaker

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Cumulus Media | Icebreaker

Cumulus Media

Cumulus Media

Cumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it.

45 members

Contact info

Link

cumulus.com

Members

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I help to make all of the best educational technology accessible to all students regardless of the size of the school/district or budget! By working with district and school administrators, I help them to securely provide that access to their students, teachers, and staff by using Clever's account provisioning, SSO, analytics, identity management, and multi-factor authentication solutions.

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E.B. Moss is a content strategist, creator and award-winning writer who makes brands and executives more relatable through the art of storytelling, across every platform, and her special ability to bring out the human to human side of B2B marketing. Her marketing consultancy, Moss Appeal, has produced award-winning collateral, revenue-driving sales promotions, and attention-getting podcasts -- such as the new Trade Up with Angi -- for such clients as A+E, Artcraft Health, DIRECTV, NBCU, Reelz, Sodexo, Sounds Profitable, Vector Health, and Wondery, and pro-social messaging for JDRF to NYC Board of Ed. E.B. also profiles executives via her own upbeat and informative b2b podcast, Insider Interviews with E.B. Moss, including C-suiters from Cadillac to The Clorox Company, NPR to the NFL. Her career began as an ad copywriter and newspaper columnist, and ultimately led marketing departments for Food Network, Cumulus/Westwood One and Ampersand, devising contextual campaigns for high-profile advertisers. She tapped her reporter skills to become managing editor of MediaVillage, and editor-in-chief for Quigley's The Continuum. Her reputation for balancing sales messaging with engaging journalism led to an SVP content role with Brand Innovators, and now frequently contributes to such trade publications as Cynopsis, The Customer, OOH Today and more. E.B. is a sought-after speaker and moderator and has conducted panels during such media conferences as CES, IAB, MIPCOM, NAB, Podcast Movement, and SXSW. She also produced the first-ever conference about TV/Podcasting IP crossover, for NATPE. Specialties: Multi-platform content marketing; Branded entertainment; Corporate videos; Executive Profiles; Sales and sponsorship promotions; social media marketing; Cause-related marketing; Partnerships and B2B business development; Creative direction/production of sales collateral and storytelling; Podcasting, video, audio, social media; Copywriting and journalism; Voiceovers and narration.

Kimberly Watkins

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Sr. Multi-Channel Media Strategist (Business Development) @ CUMULUS MEDIA

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My experience includes successfully managing and selling media & software solutions. My focus is to ensure that I am maintaining strong relationships at both direct clients and ad agencies throughout my region. I know how to successfully build great sales teams and get proven results for my company and my clients. My background includes extensive Management, Digital Marketing, SAAS Sales and Media Sales expertise from companies such as AOL, Cumulus and Gannett

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I bring with me twenty-five years of diverse and highly successful business development and sales experience within the entertainment, media, brand and various corporate clientele. I excel in identifying new business opportunities to achieve and grow revenue. Achieving success though executing at a high level throughout the sales cycle from initial outreach to closing and ongoing client management. Career focus of relationship building while achieving and exceeding monthly, quarterly and yearly revenue and new business goals. Achieving revenue from 24k to 250k per client. I am equally adept in attracting new clients to expand corporate business portfolios and revenue streams. During years of rapid transformation in technology, branding requirements and consumer preference, I have adapted successfully by turning each challenge into an opportunity. My professional dedication is combined with proven interpersonal, organizational, communication and client relations skills. Clients included entertainment properties movie studios, gaming and some television. During my consulting tenure with LBI Entertainment/ VMG Partners’ consumer brand clients included: Pirates Booty and Pirates Brands, Kind Bars Brands, Vega, Kernel Seasons, Mighty Leaf Tea, PourLaVictore, Speck, Natural Balance, Skin Medica and Timbuk2 for product placement, strategic partnership and promotion integration and revenue opportunities. Additional integrated marketing strategies include: Firestone-Atticus, Marlboro & GMR, Excelon Financial, Paramount Pictures, CBS Films, Mikes Hard Lemonade, Fuse/Starbucks, Clorox, Jack Links, Conagra, Wrangler(Chrysler), Yahoo (partnerships), Boot Barn, Beats By Dre (music marketing) to name a few.

Gabriel Murillo

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I am a seasoned professional, combining the analytical skills of a Systems growth architect with the entrepreneurial drive of a business founder. My natural passion for personal evolution and agile learning fuels my work, leading me to constantly seek out exciting future opportunities for growth and expansion. Traveling, reading non-fiction, flying airplanes, and spending time with my family and business team are just a few of my personal passions that bring a unique perspective to my professional life. My dynamic career spans web development, digital marketing, podcast production, and strategic business mergers, providing a comprehensive skill set for businesses aiming to thrive in the digital age.

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An innovative and creative researcher experienced in both quantitative and qualitative methods. Long term management and mentoring experience with cost center responsibility up to $10MM. An engaging presenter at numerous conferences as well as with clients with an ability to make complex concepts easy to understand. Extensive experience on both the client and supplier side. Core skills: Media research - Survey methodology - Audience analysis - New measurement product design - Digital audience measurement - Connected car and infotainment systems - Cost center responsibility - Managing creative research teams - Public speaking and presentations - Industry service

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Media executive with significant experience in data driven audience targeting and ROI measurement for Cross-platform, online and television. Has held sales, marketing, market/media research, strategic and operating roles. Board experience in start-up and non profit organizations. Advise startups including Affinity Answers social media targeting, and Vadio, an online video application. Advised, Vizu, a leader in brand lift measurement. Co-author of "Radio Advertising’s Missing Ingredient: The Optimum Effective Scheduling System (OES)". (See below.) Pierre is Chief Insights Officer for Cumulus Media and Westwood One. Pierre develops media and marketing insights to support the firms 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. Previously, Pierre was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales for Arbitron Inc., Bouvard launched Arbitron's Portable People Meter (PPM) and created the out-of-home and custom research divisions. Prior was EVP at Coleman Insights, a leading programming strategy consulting firm to U.S. and European radio industry. At Coleman, Pierre helped launch the nations first Hip Hop radio stations in New York City and Los Angeles. Oversaw the programming and marketing strategies of dozens of successful radio stations in the U.S. and Germany. Mr. Bouvard received a B.S. in Communications from Northwestern University. Mr. Bouvard has served on the boards of Adify and TRA and currently serves on the board of the IRTS, leading media charity in New York City and the Library of American Broadcasting. Specialties: Data Driven Targeting and Measurement, Customer Focused Marketing Strategy, General Management, Product Development and Management, Contract Negotiation, Insights and Thought Leadership, Cross Media Market and Media Research.

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Director of Community & Belonging @ UC Berkeley | Social Impact Collaborator | Nonprofit Board Member

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Accomplished marketing leader with 16+ years of experience driving growth, demand generation, and customer lifecycle transformation. I’m known for leveraging data, personalization, and AI to deliver measurable business impact across owned and non-owned channels. I specialize in translating data-driven insights into strategy — designing personalized customer journeys, optimizing CRM programs, and aligning technology with business objectives. My leadership is defined by scaling growth initiatives, orchestrating cross-functional collaboration, and building processes that deliver long-term results. Core strengths include: - Data-powered strategy that fuels smarter decisions and accelerates growth. - Personalization & AI innovation to deepen engagement and loyalty. - CRM & lifecycle expertise spanning acquisition, retention, and loyalty. - Owned & non-owned channel leadership (email, push, SMS, in-app, paid media) to maximize reach and impact. - Executive-level leadership of high-performing teams and strategic initiatives. I’m passionate about creating strategies that move businesses forward — combining vision, data, and innovation to deliver meaningful outcomes.