I envision, define, and develop, effective sales and marketing strategies, formulate tactical execution, and lead successful campaigns, programs, promotions, and events. A natural storyteller, I expand brand awareness, boost internal and external communications, and deliver consistent, informative messaging through digital and traditional media platforms; across diverse industries and products, for more than 20 years. Quick to spot improvement opportunities, I assess existing processes and optimize workflows. Understanding operational interdependencies, I automate and centralize functions and amplify sales and marketing efficacy. ✦ BRAND AWARENESS & RECOGNITION | OPERATIONAL IMPROVEMENTS | ASSESSMENT & ANALYSIS Collaborating closely with corporate executives and sales team leaders, I help identify service gaps and build effective programs. Establishing a cadence for frequent engagement across communication channels delivers double-digit site traffic, lead generation, and revenue increases – regardless of the product or industry. Boosting audience engagement and enhancing lead and sales follow-up processes promotes customer retention and increases sales closure rates. ✦ MARKETING STRATEGIES & EXECUTION | AUDIENCE ENGAGEMENT | SALES & MARKETING INITIATIVES I lead cross-functional, reporting and non-reporting, remote and on-site team members and manage outside vendor relationships with clearly defined metrics and expectations. Formalized processes, automation, and tools encourage performance excellence and support employee retention and succession planning efforts. ✦ TEAM LEADERSHIP & COHESION | COACHING, MENTORING, & INFLUENCING | PERFORMANCE METRICS Having built effective crisis management plans and communication strategies throughout my career, I deliver difficult information, empathetically, and address emerging issues, transparently. I also create and present crisis training to company leaders, write scripts, and develop consistent messaging. ✦ CRISIS MANAGEMENT | PROACTIVE | TRANSPARENT | DELICATE ✦ DEMONSTRATED VALUE ✓ Audience engagement and branding strategies ✓ Building collaborative relationships ✓ Concise and consistent messaging ✓ Revamping marketing operations ✓ Leading & aligning cross-functional, multifacility efforts ✓ Boosting employee morale and retention ✓ Master of Science (MS) Communications ✦ TECHNOLOGY Digital & Social Media • Email Marketing • Video Conferencing Customer Relationship Management (CRM) Systems • HubSpot • Marq • Asana • Microsoft 365 ✦ Encouraging professional connections via: kimcav715@gmail.com