As the CEO of Digitas Dubai, part of the Publicis Groupe, I lead a team of over 150 talented professionals across 3 key service lines - Creative, Media and Digital Experiences. We help our clients transform their marketing landscape and create unique experiences that improve human lives and grow their business. With more than 15 years of experience in leading and scaling digital businesses in the MENA and EMEA regions, I have a proven track record of delivering innovative and impactful solutions for clients across various sectors, such as retail, financial services, healthcare, and education. I have also held senior roles at Valtech, PwC Digital, and Publicis Sapient, where I launched, grew, and managed their regional operations and portfolios. In addition, I serve as a senior advisor and board member for several start-ups and scale-ups, leveraging my expertise in customer experience, CRM, data, and digital marketing. My mission is to empower and inspire the next generation of digital leaders and entrepreneurs.