Company Info for brightstarr.com | IcebreakerMembers
I lead product and platform teams through complex builds and rebuilds, with a focus on workflow transformation and systems clarity.
At Earned Finance, I’m responsible for the end-to-end redesign of our fintech platform. This includes rearchitecting user permissions, rebuilding core workflows, and overseeing both frontend and backend development. My work spans product strategy, systems implementation, and the operational realities that connect the two.
Over the past two decades, I’ve helped organizations-from global enterprises to early-stage startups-streamline their operations, design better internal tools, and improve the way teams interact with software. My background combines UX architecture, product leadership, and hands-on system design. I specialize in environments where clarity, scalability, and usability are equally critical.
Through my consultancy, Inspired Environment, I work with companies that are navigating change-whether that’s adopting AI, rebuilding legacy systems, or rethinking the workflows that support their people. The focus is always the same: map what’s working, identify what isn’t, and design the system that should exist.
My approach is grounded, practical, and designed to create momentum inside complex organizations. 
Summary
Sales Executive Leader - Hunter Role (New Logo Account Wins, Competitive Software Wins)
Successful Sales Hunter of Software Solutions with many years experience as an Award Winning Senior Sales AE (Hunter Role) in the NYC Metro / Northeast area.
*Start Up Company experience, Start Up territory in NYC Metro, Increased Territory Revenue Growth (20% - 200%+) and exceeding quota, added many NEW Customers to the customer base of every company. Opened a Start Up Territory in NYC Metro starting with no customers & no sales leads then grew the revenue from $0 to $5 Million+/year.
*Domain & Vertical experience in Financial (Banking, Brokerage), Insurance, Pharma, Commercial, and Fortune accounts, .
*Consistently Over 100% of Annual Quota ($3M-$5M) performance, Winner of many sales clubs. Manage complex sales cycle (3mths/1 Yr) with deal sizes of $100k to $ 5 Million.
*Rolodex Contacts of Business & IT C-Level executives - CIO, CTO, CMO,
VP Sales/Marketing, VP of IT, VP of DW, VP e-commerce, VP of Business Intelligence, Dir of DBA,
VP of Analytics, VP of Soft Dev...
Specialties: Solutions sales of Big Data Services, Predictive Analytics, Advanced Analytics- (Machine Learning Data Science), , Hadoop, NoSQL DB, , Business Intelligence/Tableau , Databases, Azure, Cloud.. Experience closing Large Complex Sales, negotiating contracts, new business development, sales lead generation, marketing campaign strategy. 
As the CEO of Digitas Dubai, part of the Publicis Groupe, I lead a team of over 150 talented professionals across 3 key service lines - Creative, Media and Digital Experiences. We help our clients transform their marketing landscape and create unique experiences that improve human lives and grow their business.
With more than 15 years of experience in leading and scaling digital businesses in the MENA and EMEA regions, I have a proven track record of delivering innovative and impactful solutions for clients across various sectors, such as retail, financial services, healthcare, and education. I have also held senior roles at Valtech, PwC Digital, and Publicis Sapient, where I launched, grew, and managed their regional operations and portfolios. In addition, I serve as a senior advisor and board member for several start-ups and scale-ups, leveraging my expertise in customer experience, CRM, data, and digital marketing. My mission is to empower and inspire the next generation of digital leaders and entrepreneurs. 
