Seasoned strategic B2B Product Marketing leader with expertise in AI, CX, Contact Center, CRM, & Analytics, with additional Marketing depth in Retail, Financial Services, and Healthcare. What are 3 things to know about me? - Launched AI solutions into the Financial Services, Healthcare, Retail and Education industries. - Received a Five9 CMO award, a Genesys Marketing Excellence Award, an SAP Product Marketing MVP award, and coached a veteran sales person to win a Five9 CMO Award within 2 years of becoming a PMM. - Practiced Product Marketing at 5 Gartner MQ leaders, including Genesys, Five9, and SAP Business Objects. If I had to distill my Marketing approach into 3 simple rules, it would be: 1) Start everything with the ideal customer profile. Remain vigil to this throughout the journey. 2) All positioning should be concise and compelling, and ideally establish an emotional connection with the customer. No one has time for wordy, vague and boring explanations. 3) Excellent demos and excellent references go a long way in satisfying prospects. Conversely, sub-par stories and spotty references inevitably point to larger problems within.