
I’m a growth-focused product marketer with 18+ years leading multi-product SaaS portfolios and GTM teams from zero to IPO and beyond. I’ve pioneered product-led growth strategies that deliver measurable impact across acquisition, conversion, and retention—transforming freemium users into $165M ARR, scaling collaboration platforms to $50M ARR, and growing global user bases from hundreds of thousands to hundreds of millions. I thrive at the intersection of strategy and execution, aligning Product, Marketing, and Sales to accelerate revenue and elevate the customer experience. A systems thinker and storyteller, I bring clarity in ambiguity, build high-performing teams, and create go-to-market strategies that unlock sustained growth. Career Impact ► Pioneered PLG at LogMeIn — converted 22M free users into $165M ARR; set benchmark for SaaS growth at scale. ► Scaled Join.me from $8M to $50M ARR, evolving into a leading enterprise collaboration platform. ► Grew 8x8 Meet from 250K to 25M users with a global monetization strategy and rapid experimentation. ► Designed and optimized full-funnel customer journeys, boosting both revenue and retention. ► Led growth initiatives resulting in 2 IPOs, four acquisitions, $3.5B+ in enterprise value, and $1B+ in sales. ► Built and scaled GTM teams, embedding high-velocity experimentation cultures and KPI frameworks that repeatedly unlocked new levers for growth.
8x8.com
smartbear.com
robinpowered.com
logmein.com
advisor360.com
Greater Boston
Director of eCcommerce & PLG Product Marketing
SmartBear
• www.linkedin.com/company/smartbear
• Full-time
Apr 2025 - Present
Greater Boston
Advisor, GTM & Product Strategy
isLucid
• www.linkedin.com/company/islucid
Jan 2022 - Present
Product Marketing Director
Advisor360°
• www.linkedin.com/company/advisor360
• Full-time
Jan 2022 - Dec 2024
Greater Boston
Director, Product Marketing & Growth
8x8
• www.linkedin.com/company/8x8
• Full-time
Jan 2019 - Dec 2022
Greater Boston Area
Director of Product Marketing and Sales Enablement
Robin Powered
• www.linkedin.com/company/robin-powered
• Full-time
Jan 2018 - Dec 2019
Greater Boston Area
Owner
I.M.O.L Consulting
• www.linkedin.com/company/imol-consulting
• Full-time
Jan 2012 - Dec 2018
Greater Boston Area