Greg is a senior marketing leader who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between. He leads creative strategies and integrated marketing programs for brands rooted in consumer insights, social media, creative technology, PR, content strategy, and the cultures that knit them together. In previous roles at Fallon, The Social Lights, space150, McCann, and Weber Shandwick, Greg led award-winning work for brands like Arby’s, Nike, Verizon, State Farm, US Army, General Mills, and The Coca-Cola Company. His teams built integrated marketing strategies for brands like Arby’s and State Farm, monetized trending topics for brands like Fruit Roll-Ups and Totino’s, built the social strategy for the U.S. Army and Nike Sportswear, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports. As a futurist, technologist, and national conference speaker, Greg is always looking for ways to take a more active role in defining and shaping the industry and future of creativity. This includes his roles on the South by Southwest Advisory Board, 4A's Social Media Committee, Shorty Awards, and more. Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul's Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News. His teams' work has received multiple accolades and industry awards, including Cannes Lions, The Effies, The ADDY Awards, The Webby Awards, The Shorty Awards, Clio Awards, D&AD Awards, IABC Quills, PR Week Awards, SABRE Awards, PRSA Anvils, PR News Platinum Awards, AICP, and more.