Mixing Board • Top Minds from Iconic Companies | Icebreaker

Sign up or Log in

Teams

System

Mixing Board • Top Minds from Iconic Companies | Icebreaker

Mixing Board • Top Minds from Iconic Companies

Mixing Board • Top Minds from Iconic Companies

Join the community where top leaders in communications, brand, marketing, and corporate affairs shape what’s next.

43 members

Contact info

Link

mixingboard.co

Members

•

•

Communications Leader | AI PR | PRWeek 40 under 40 2024 Bury the Lede newsletter

Crystal Braswell

•

The most powerful communication strategies don't just state facts; they solve problems. My approach starts with intentional curiosity – digging deep to uncover the root of an issue. From that understanding, I construct precise, strategic bridges, enabling leaders, their teams, and their companies to move seamlessly from where they are to where they envision themselves, armed with clear, honest, and forward-thinking strategies. With 20+ years of proven success, I've built these bridges and delivered results across diverse landscapes, from global giants like LinkedIn, PlayStation, and Quizlet to agile seed-stage through Series D startups. I lead with a people-first mentality, committed to nurturing talent and empowering executives to master their voice. My intentionally versatile expertise means I've successfully tackled nearly every challenge imaginable in communications: developing and deploying strategies for complex AI and Web3 technologies, shaping executive thought leadership, revitalizing company brands, and providing critical internal and external communications leadership through organizational shifts like acquisitions, data breaches, leadership changes, and RIFs.

•

Led story-telling functions and teams at Accel, Facebook, Google, and Cisco. Advised clients through reputation-making moments at Brunswick, Pramana, MWW and Edelman.

•

Principal, GOB Advisory; Boards, Texas Tribune and Creative Commons

•

Influential leader with extensive experience in executive, internal and corporate communications that spans a variety of industries. Excels at strategizing effective communication plans, clarifying complex topics and breaking down communication barriers during times of change and rapid growth. Expertise in producing clear, engaging communications that align with a company’s strategic priorities, brand, culture and promise to employees. Known for connecting information, strategy, tactics and experiences. Communication Strategy | Executive Communications | Change Management | Crisis Communications Internal & External Communications | Corporate Culture & Branding | Key Message Development Employee Experience & Engagement | CSR & Community Relations | Leadership & Coaching

•

Corporate and Executive Office Advisor

•

Fractional Marketing Leader & Advisor | Ex-Airbnb & Foursquare

•

Greg is a senior marketing leader who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between. He leads creative strategies and integrated marketing programs for brands rooted in consumer insights, social media, creative technology, PR, content strategy, and the cultures that knit them together. In previous roles at Fallon, The Social Lights, space150, McCann, and Weber Shandwick, Greg led award-winning work for brands like Arby’s, Nike, Verizon, State Farm, US Army, General Mills, and The Coca-Cola Company. His teams built integrated marketing strategies for brands like Arby’s and State Farm, monetized trending topics for brands like Fruit Roll-Ups and Totino’s, built the social strategy for the U.S. Army and Nike Sportswear, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports. As a futurist, technologist, and national conference speaker, Greg is always looking for ways to take a more active role in defining and shaping the industry and future of creativity. This includes his roles on the South by Southwest Advisory Board, 4A's Social Media Committee, Shorty Awards, and more. Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul's Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News. His teams' work has received multiple accolades and industry awards, including Cannes Lions, The Effies, The ADDY Awards, The Webby Awards, The Shorty Awards, Clio Awards, D&AD Awards, IABC Quills, PR Week Awards, SABRE Awards, PRSA Anvils, PR News Platinum Awards, AICP, and more.

•

Communications Executive - Head of Global Communications @Nextdoor