I’m a marketer at heart, driven by a love for launching products, defining brands, and creating meaningful connections between people and technology. Over the past 15+ years, I’ve honed my craft at the intersection of culture, design, and storytelling, helping companies—from disruptive startups to global giants—engage their audiences and build lasting trust. What fuels me is the thrill of making the complex simple. Whether launching a global initiative like Airbnb’s Enhanced Cleaning Protocol (with a 92% adoption rate in six months) or shaping the go-to-market strategy for Impossible Foods, I thrive on creating strategies that not only resonate but also deliver results. Beyond marketing, I’m endlessly curious about the tools and platforms that shape our lives. From online communities to emerging AI technologies, I’m constantly exploring how we interact, communicate, and discover. I believe in the power of intentional design and thoughtful communication to empower users and inspire loyalty. Above all, I’m here to help brands find their voice, tell their story, and connect deeply with the people they serve. Let’s build something incredible together.