A thought leader in the Digital Ecosystem known for driving change and scaling organizations. CCO and COO to the overall Organization, known for building high performance, multi-functional Operations and Client Facing teams that empower highly successful Media organizations. Extensive experience in planning, resource allocation and managing P&Ls. A metrics driven Strategy and Operations executive who believes any significant effort can and should be measured, a strong believer in real time dashboards and decision making. Strong track record in scaling and building automation for medium to large organizations. Founded and co-chaired the IAB's Ad Operations Council until February 2012, a number of Ad Industry Standards and Specifications were created by the Ops Council while under Adrian's leadership. Strong skills in perceiving customer needs and market trends and translating those needs and trends into both new and existing features and products. A strong people focused leader who has strong skills in communicating with the team and earning their trust and buy-in on the vision and purpose of the organization.