Lead Data Analyst, Growth Product, SEO, Marketing Strategy (Toptal Core)

I build growth systems that connect data, marketing, and product. Instead of chasing surface-level tweaks, I focus on the structures that drive sustainable growth — from SEO/SEM and demand generation to automation and analytics. I’m especially interested in how AI is reshaping marketing: I use OpenAI APIs, workflow automation, and custom pipelines to cut waste and scale execution, and I stay hands-on with the newest tools and frameworks. My work is about making growth measurable: forecasting CAC/LTV, finding where to invest (and where not to), and aligning product, content, and marketing teams on what actually moves the needle.