The Bluefin Group | 1,927 followers on LinkedIn. Award-winning British company leading innovation in sport, fitness, and sleep. Trusted by customers worldwide. | Bluefin Trading is a British, family-run eCommerce company built on a passion for innovation in the sports and wellness industries. Since 2013, we’ve been designing, manufacturing, and selling premium yet affordable products across three brands: Bluefin SUP, Bluefin Fitness, and Huddle. Our journey began with Bluefin Fitness, which quickly became the UK’s best-selling vibration plate brand.